Apple Releases New 'Color Flood' iPhone XR Ad

Friday December 28, 2018 6:49 am PST by Eric Slivka

Apple today shared a new iPhone XR ad entitled 'Color Flood' on its YouTube channel. With Cosmo Sheldrake's "Come Along" as the soundtrack, the ad features a cast of hundreds dressed in colorful jumpsuits running through an otherwise empty town.

Watch on YouTube

In one easily missed touch, there's a quick glimpse of purple-suited cast members pouring out of the back of a van that sports the license plate number "I-XR0941," a reference to the iPhone XR and the 9:41 AM time Apple uses in all of its stock iPhone imagery.

The ad ends with the tagline "Make room for color" and highlights the iPhone XR's Liquid Retina display.

Apple has been heavily promoting the iPhone XR as its flagship phone for most users, and has been featuring trade-in offers that can bring the cost of an iPhone XR down from its $749 starting price.

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Top Rated Comments

groovyd

102 months ago

that's a really lame commercial

Score: 38 Votes (Like | Disagree)

sinsin07

102 months ago

Ad depicts all the people running away from Apple prices.:p:D

Score: 37 Votes (Like | Disagree)

aibo82

102 months ago

Apple inspired by Sony who knew!!

Have to say though Sony had more impact and was better done, Apple are rapidly going down hill!

Score: 18 Votes (Like | Disagree)

sinsin07

102 months ago

The ad ends with the tagline "Make room for color" ...

Tagline should read: "Make room for price change".

Score: 18 Votes (Like | Disagree)

DakotaGuy

102 months ago

Apple is the company that pushed so hard to make everything clean, minimal, plain white, plain aluminum, no color, no soul. And now they bring some color back and they act like it was their idea all along. how revolutionary.

There was a time before the plain white, black, aluminum time when Apple was very colorful. Back in the late 90s early 2000s the iMac and iBook were offered in a bunch of colors. Later they had some pretty colorful iPod models as well.

Score: 10 Votes (Like | Disagree)