Apple Buys DataTiger, a UK Digital Marketing Startup
Apple recently purchased Data Tiger, a UK startup focused on digital marketing, reports Bloomberg. The acquisition, says Bloomberg, could improve Apple's digital marketing and make it "more relevant to customers."
DataTiger's website is blank, but a LinkedIn page for the company says that it offers a set of tools that enable customers to build marketing software that "puts data to work."
Using DataTiger is the fastest and easiest way to increase retention & monetisation. With our platform you can individually optimize the marketing flows for your customers in real-time across all channels.
DataTiger can be used as an online tool, importing your data and set up user flows in minutes, with all of your data living in the cloud - or it can be fully customized in-house, building your own marketing solution via our APIs + open-source front-end components.
Specifically, the site more accurately takes advantage of customer data to send relevant materials and advertisements to them.
Apple appears to have made the purchase in December, and based on a regulatory filing discovered by Bloomberg, now controls Operatedata, DataTiger's legal name. A spokesperson has yet to confirm the acquisition, however.
Popular Stories
iOS 26.4 was released today, and it includes a couple of new features for CarPlay: an Ambient Music widget and support for voice-based chatbot apps.
To update your iPhone 11 or newer to iOS 26.4, open the Settings app and tap on General → Software Update. CarPlay will automatically offer the new features so long as the iPhone connected to your vehicle is running iOS 26.4 or later....
Apple today announced Apple Business, a new all-in-one platform that unifies device management, productivity tools, and customer outreach features.
The service is designed to be a consolidated replacement for several of Apple's existing business-focused offerings, including Apple Business Essentials, Apple Business Manager, and Apple Business Connect. It provides organizations with a single...
Apple today released new firmware for the AirPods Pro 2, AirPods Pro 3, and the AirPods 4. The firmware has a version number of 8B39, up from 8B34 on the AirPods Pro 3, 8B28 on the AirPods Pro 2, and 8B21 on the AirPods 4.
There is no word on what's included in the firmware, but Apple has a support document with limited notes. Most updates are limited to bug fixes and performance...
