Google Debuts New Hardware and Shows Off New Search, AR, and Google Assistant Features at Google I/O - MacRumors
Skip to Content

Google Debuts New Hardware and Shows Off New Search, AR, and Google Assistant Features at Google I/O

Google's annual I/O developer conference took place today, and the Mountain View-based company announced a number of changes and updates, some of which will be coming to Google products available on iOS devices and others that are of interest as services that compete with Apple services.

googleio

Google Search

Google plans to enhance Google Search with the addition of "Full Coverage" news, providing a more balanced view of news when searching for something. Right now, Google News has a timeline and a feature that displays different viewpoints of the same story, and these options are coming to Search as well.

Google Search is also going to index podcasts in the future, allowing users to search for podcast content, not just title. Podcast episodes will be able to be listened to in search results.

New augmented reality features will be available in Google Search, with 3D augmented reality models coming to search results. You'll be able to do things like view a pair of shoes you're searching for in the real world while shopping. On stage, Google showed off an animated shark that was pulled from the web and broadcast into the room using AR.

Retailers that already use 3D assets will be able to add 3D models to Google Search results with just a few lines of code, and Google is working with NASA, Samsung, Target, Wayfair, and others.

Search is getting an Incognito feature that will allow you to make Google searches without having the data added to your Google account.

Google Duplex

Google is updating Duplex, the service that makes calls for you, with web support, which will allow it to make rental car bookings, reserve movie tickets, and fill in web forms, similar to existing auto fill features.

You'll be able to say something similar to "Hey Google, book a rental car from Hertz for my next trip," and Duplex will pull up the website and start filling out all the necessary information. You'll be prompted to fill out information that it doesn't have, but it's able to pull data from calendar, Gmail, and Chrome. It's a feature coming to Android phones later this year, and an iOS device launch date isn't known.

Google Maps

Incognito mode, which has long been available in Google's Chrome browser, is being expanded to the Google Maps app so you can get directions privately.


On Pixel devices, Google Maps is getting an AR walking mode, which shows walking directions in real time overlaid over the real world.

Google Lens

Google Lens is being updated with some new features, such as the ability to read a menu and highlight the most popular dishes, or to read a receipt and automatically calculate a tip.


Privacy

Google plans to make Google Account information more easily accessible from your profile in all major Google products. This is in addition to the recently announced feature that will automatically clear search and location history every three months or every 18 months.

Google Assistant

Google showed off a next-generation version of its Google Assistant, which is much speedier (Google says 10x faster) than it was previously, and smarter as well. In a demo on stage, Google Assistant was able to accurately and quickly respond to rapid fire requests, which is something Apple's Siri voice assistant can't do.


The "Hey Google" wake word wasn't required for this process, which ran through commands like checking the weather, bringing up a contact, turning on the flashlight, and taking a selfie all within seconds. Personalization features will bring up tailored voice results using a "Picks For You" feature, which can suggest personalized recipes, podcasts, and more. Google's updated Google Assistant is coming to new Pixel phones later this year.

Google Assistant is also coming to Waze in the next few weeks, and on Android devices, Google is implementing a new Driving Mode for Google Assistant, coming this summer.

Android Q

Google shared some details on Android Q, the next-generation version of the Android operating system that runs on Android devices.

A Live Caption feature will add real-time subtitles for any audio that's playing on an Android device, and it's available with or without an internet connection because it's done on-device.


A Smart Reply feature will offer up suggested actions, similar to how ‌Siri‌ suggestions work on iOS devices. Android Q, like iOS 13, will have a built-in system-wide dark mode option.

Google is aiming to address privacy concerns and bring Android privacy more in line with iOS privacy with a comprehensive set of privacy tools for limiting developer access to personal information. There's also an Android OS Framework that will provide over-the-air security updates from Google that will work without a reboot of the device and that will be installed in the background.

Screen Time-like features are coming to Android Q with Focus Mode, which will limit access to apps that are distracting, such as social media apps. Parental Controls are also being improved, with options that will let parents restrict apps on an app by app basis. Android Q is available today on 21 devices in a beta capacity, including all Pixel smartphones.

Google Home

Google today announced that all of its smart home products will be unified under the "Nest" brand, which it purchased a few years back. Under the new brand, Google debuted the Nest Hub Max, a device with a 10-inch display that's designed to be a home control hub with a dashboard for controlling smart home products.

nesthub
It also works like a Nest Camera, but is set up for multiple people with Face Match technology. It has privacy controls so nothing is streamed or recorded sans permission, and there's a green light that comes on when it's recording.

nesthub2
When not in use, it can display photos, serving as a digital photo frame, and it can be used to play YouTube videos and other TV/movie content. Nest Hub Max is launching this summer for $229. Google's original Nest Hub is also now available for $129, a $20 discount.

Google Pixel

Google announced two new lower-cost smartphones, the Pixel 3a and 3aXL, with prices starting at $399. It includes many features the Pixel line is known for, including high-quality cameras with front and rear portrait modes and the well-known Night Sight feature. Call screening and adaptive battery life are also included, with the latter feature allowing the Pixel 3a to get up to 30 hours of battery life on a single charge.

pixel3a
Google on stage threw some shade at Apple, comparing the Pixel's Night Sight Mode to an iPhone X image, and pointing out that it continues to have a headphone jack for those who prefer a greater range of headphone options.


Google's new Pixel 3a devices are available starting today in the United States.

Popular Stories

iPhone Duo Trio

Here's What Apple's Apps Look Like on the iPhone Duo

Tuesday October 20, 2026 11:12 am PDT by
With just three days to go until the iPhone Duo is released, Apple is getting ready for the launch. Behind the scenes, the App Store now has screenshots of Apple's built-in apps running on the Duo. We've seen some apps in marketing materials, but images of the ones we haven't seen give us an idea of what it will be like using the iPhone Duo day to day. Many apps are shown in landscape...
Apple Creator Studio iWork suite

Apple Pulls Keynote, Pages and Numbers From App Store [Update: Back]

Thursday October 22, 2026 11:01 am PDT by
Apple has temporarily removed Keynote, Pages, and Numbers from the App Store, just after releasing an update that added iPhone Duo support and a new Intelligent Assistant. It is not clear if the apps were removed intentionally, or if it is a bug. Apple has not said when the apps will be reinstated, but if it was in error, they should return soon. Update: The Mac versions are back without...
M5 MacBook Pro

RIP, MacBook Ultra

Monday October 19, 2026 9:37 am PDT by
Apple today sent out invites for an experience in Los Angeles on Wednesday, October 28, and the "Pro and tell" tagline on the invitation likely means that the rumored MacBook models with touch-enabled OLED displays will stick with MacBook Pro branding instead of the once-rumored "MacBook Ultra" name. The long-rumored "iPhone Ultra" ended up being named iPhone Duo, so speculation that Apple...

Top Rated Comments

97 months ago
There was a time when Apple keynotes were this feature packed. Those were the days.
Score: 68 Votes (Like | Disagree)
97 months ago
Hmm...For that price, this will probably tempt me to try a Pixel. Watch out for others like me, Apple!
Score: 52 Votes (Like | Disagree)
FriendlyPanda Avatar
97 months ago
I REALLY wish Siri worked as well as Google's AI does...

I mean, this is legit embarrassing for Apple.
Score: 45 Votes (Like | Disagree)
TwoBytes Avatar
97 months ago
Google gets all this innovation and we get....dark mode.
Yep, that will be the biggest applause for iOS 13 at WWDC...and ouch! That price hike Apple.

I use to say Apple should step it up to compete but now I think Apple are too far behind to step it up.
Score: 43 Votes (Like | Disagree)
kingofwale Avatar
97 months ago
400 dollars Google Phone with same camera and headphone jack is a winner in my book.

something I wish iPhone XE would be lowering its price to at some point.
Score: 43 Votes (Like | Disagree)
rjohnstone Avatar
97 months ago
I like the fact that a lot of the processing of requests is now done on the device, no need to send data to Google to process anything.
The demo performed entirely in airplane mode was impressive.
Score: 38 Votes (Like | Disagree)
Latest Stories
iPhone Duo Demand Reportedly Exceeds Apple's Expectations
iPhone Duo Demand Reportedly Exceeds Apple's Expectations
1 hour ago
iPhone Duo Launch Begins as First Orders Reach Customers
iPhone Duo Launch Begins as First Orders Reach Customers
7 hours ago
1Password for Agents Keeps Your Passwords Hidden From AI
1Password for Agents Keeps Your Passwords Hidden From AI
8 hours ago
iPhone Duo 24 Hours Later: Your Questions Answered
iPhone Duo 24 Hours Later: Your Questions Answered
9 hours ago
Apple's iWork Apps Get 'Intelligent Assistant' and iPhone Duo Support
Apple's iWork Apps Get 'Intelligent Assistant' and iPhone Duo Support
9 hours ago
Apple is Apparently Considering a Slightly Larger iPhone Duo
Apple is Apparently Considering a Slightly Larger iPhone Duo
10 hours ago
Giant iPhone Duo Displays Coming to Four Apple Stores
Giant iPhone Duo Displays Coming to Four Apple Stores
11 hours ago
Apple Pulls Keynote, Pages and Numbers From App Store [Update: Back]
Apple Pulls Keynote, Pages and Numbers From App Store [Update: Back]
11 hours ago
Apple Updates More Apps With iPhone Duo Support
Apple Updates More Apps With iPhone Duo Support
12 hours ago
Apple Will Label Apps 'Made for iPhone Duo' in App Store
Apple Will Label Apps 'Made for iPhone Duo' in App Store
15 hours ago
Amazon Takes $49 Off iPad With Prices Starting at $399.99
Amazon Takes $49 Off iPad With Prices Starting at $399.99
15 hours ago
F1 on Apple TV Now Available in Dolby Atmos
F1 on Apple TV Now Available in Dolby Atmos
16 hours ago
Apple Reveals More Than 50 Apps That Will Be Updated for iPhone Duo
Apple Reveals More Than 50 Apps That Will Be Updated for iPhone Duo
16 hours ago
Apple Blocks Certificates That Could Help Attackers Fake Websites
Apple Blocks Certificates That Could Help Attackers Fake Websites
18 hours ago
Giant iPhone Duo Installations Spotted at Apple Fifth Avenue
Giant iPhone Duo Installations Spotted at Apple Fifth Avenue
18 hours ago
iPhone Duo 2 Prototypes Include Under-Display Face ID
iPhone Duo 2 Prototypes Include Under-Display Face ID
19 hours ago
Tesla App Gains iPad and iPhone Duo Support
Tesla App Gains iPad and iPhone Duo Support
23 hours ago
Apple Reportedly Boosts iPhone Duo Orders by 44%
Apple Reportedly Boosts iPhone Duo Orders by 44%
23 hours ago
Fortnite Returning to Australian App Store After Court Ruling
Fortnite Returning to Australian App Store After Court Ruling
1 day ago
Apple Ordered to Open iPhone to Rival App Stores in Australia
Apple Ordered to Open iPhone to Rival App Stores in Australia
1 day ago
Apple Suppliers Face Hurdles Cutting Circuit Board Emissions
Apple Suppliers Face Hurdles Cutting Circuit Board Emissions
1 day ago
Things Updated for iPhone Duo With Adaptive Layout
Things Updated for iPhone Duo With Adaptive Layout
1 day ago
Simplicity and Siri AI Are HomeView's Killer Features, Apple Says
Simplicity and Siri AI Are HomeView's Killer Features, Apple Says
1 day ago
iPhone Duo Reviewers Really Miss Face ID
iPhone Duo Reviewers Really Miss Face ID
1 day ago
Does the iPhone Duo Run Hot? Here's What Reviews Found
Does the iPhone Duo Run Hot? Here's What Reviews Found
1 day ago
Apple Music's New Look is Now Live on Apple's Website
Apple Music's New Look is Now Live on Apple's Website
1 day ago
Anthropic Launches Claude Duet, a Proactive AI Agent
Anthropic Launches Claude Duet, a Proactive AI Agent
1 day ago
What 32,000 Folds Did to the iPhone Duo's Hinge
What 32,000 Folds Did to the iPhone Duo's Hinge
1 day ago
iPhone Duo's Hidden FaceTime Camera Takes 'Trash' Photos
iPhone Duo's Hidden FaceTime Camera Takes 'Trash' Photos
1 day ago
iPhone Duo Has 'Edge Light' Feature That Debuted on Macs Last Year
iPhone Duo Has 'Edge Light' Feature That Debuted on Macs Last Year
2 days ago