It's the middle of July, which means it's time for Amazon's annual Prime Day shopping event, offering Amazon Prime customers the chance to save money on a vast array of items across the retailer's online storefront.
Like we did last year, today we've launched a live blog that will track notable Prime Day discounts across Amazon, most of which will relate to Apple products and accessories. You can expect great discounts from companies like Anker, iOttie, and more.
Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
Prime Day 2019 kicked off earlier this morning at 12:00 a.m. PT, and it will continue through tomorrow, Tuesday July 16 at 11:59 p.m. PT. This makes Prime Day 2019 the longest event so far at a total of 48 hours.
In contrast to deals that last for a majority of the event, there will also be limited-time lightning deals that appear at different times throughout Monday and Tuesday, and only last for an hour or so. According to Amazon, new deals will launch as often as every five minutes throughout the event.
In this live blog, we'll be tracking lightning deals and longer-lasting discounts as products get marked down throughout Prime Day, as well as competitor sales since retailers like Best Buy, eBay and Target have all been known to launch anti-Prime Day deals. Be sure to bookmark this page and check back for new bargains as Amazon's mid-year shopping event continues into Tuesday night.
Saturday February 7, 2026 9:26 am PST by Joe Rossignol
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie.
"Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...
Friday February 6, 2026 3:06 pm PST by Juli Clover
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do.
The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up.
Upgraded Architecture
The next-generation...
Thursday February 5, 2026 12:22 pm PST by Joe Rossignol
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld.
The report, citing industry sources, is available in English on Macworld.
Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Monday February 9, 2026 6:24 am PST by Joe Rossignol
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps.
The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future.
To set up the...
New MacBook Pro models with the M5 Pro and M5 Max chips could arrive as soon as Monday, March 2, according to Bloomberg's Mark Gurman.
In today's "Power On" newsletter, Gurman said that the release of new MacBook Pro models is tied to the release of macOS Tahoe 26.3. The launch is said to be slated for as early as the week of March 2. He added that the M4 Pro and M4 Max models on sale today...
I went to Best Buy to see if they would price match an item on Amazon, she didn't even look at it. Said they can't price match Amazon during Prime Days. I said oh ok, and she asked me if I still wanted the item, I said nope, Ill get it from Amazon. LOL
LOL you really showed that hourly worker whats up!!! /s