The Apple Watch accounted for close to half of all smart watches shipped in the second quarter of 2019, according to a new report shared this afternoon by Strategy Analytics.
Apple shipped an estimated 5.7 million smart watches worldwide during the quarter, earning it 46 percent marketshare and its continued position as the number one smart watch company.
Apple shipped 5.7 million smartwatches worldwide in Q2 2019, rising an above-average 50 percent from 3.8 million in Q2 2018. Apple Watch remains a long way ahead of the chasing pack and its global smartwatch marketshare has grown to 46 percent this quarter, up from 44 percent a year ago. Apple Watch has fended off strong competition from hungry rivals like Fitbit. Apple remains the clear smartwatch market leader.
There were 12.3 million smart watches shipped in total in the second quarter of 2019. Apple's closest competitor Samsung shipped 2 million smart watches, while Fitbit, the number three smart watch vendor, shipped 1.2 million smart watches.
Apple Watch shipments were significantly up year over year in the second quarter of 2019, with Apple having shipped 3.8 million smart watches in the second quarter of 2018. Apple's growth mirrors the overall growth in the smart watch market, which was up from 8.6 million units in Q2 2018.
Apple does not break down Apple Watch sales, instead including Apple Watch revenue in a Wearables, Home, and Accessories category, so Strategy Analytics' numbers are estimates.
During Apple's recently earnings call for the third fiscal quarter of 2019 (second calendar quarter), Apple CEO Tim Cook said that wearables had an "absolute blowout" quarter with growth well over 50 percent. The Apple Watch set a new June quarter revenue record and reached millions of new users during the quarter.
Saturday February 7, 2026 9:26 am PST by Joe Rossignol
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie.
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Thursday February 5, 2026 12:22 pm PST by Joe Rossignol
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The report, citing industry sources, is available in English on Macworld.
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Thursday February 5, 2026 12:54 pm PST by Joe Rossignol
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iOS 26.3
iPhone to Android Transfer Tool
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People were afraid Tim couldn’t deliver a hit new product in a new category, but the Apple Watch seems like a roaring success. That’s 50% YOY growth from Q2 last year.
No offense to the 7 people who own an iWatch, much like the 3 people who own the iHomePod, but is this even still a thing? I haven’t seen a single person wearing an iWatch in public. First, this thing would actually be useful if it was round. Don’t care if rectangle is more functional. Circle looks nicer. Second, no one cares about health. Americans are massively obese by choice. Stop shoving health in my face, stupid Apple. I like eating McDonald’s every day, that’s my choice, stop shaming me.
I've never seen an iWatch, but I've seen quite a lot of people wearing Apple Watches. There are many millions out there, not 7. You say it would be actually useful if it was round, but you admit rectangular is more functional? I'm not sure if you know how the words useful and functional relate to each other. "No one cares about health" sounds a lot like you projecting your opinion on everyone else - clearly, quite a lot of people care about health. I haven't heard Apple shoving health in your face or shaming you. If you feel threatened by seeing an ad somewhere, that's on you.
I haven’t seen a single person wearing an iWatch in public.
How is it living under a rock?
jk.
I see them everywhere I go... everywhere. It was much different when the S0 launched; I felt like I had the only one for a long time. Right around the S1 they started to become much mire prolific IMO.
