Director Rian Johnson: Apple Doesn't Let Bad Guys Use iPhones on Camera in Movies - MacRumors
Skip to Content

Director Rian Johnson: Apple Doesn't Let Bad Guys Use iPhones on Camera in Movies

In an interview with Vanity Fair today, Rian Johnson, who directed the popular movie "Knives Out," shared an interesting tidbit about iPhone product placement deals for films. Apple, he says, allows iPhones to be used in movies, but bad guys aren't allowed to have iPhones on camera.

The relevant passage starts at 2:50 into the video

Also another funny thing, I don't know if I should say this or not... Not cause it's like lascivious or something, but because it's going to screw me on the next mystery movie that I write, but forget it, I'll say it. It's very interesting.

Apple... they let you use iPhones in movies but -- and this is very pivotal if you're ever watching a mystery movie - bad guys cannot have iPhones on camera.

So oh nooooooo, every single filmmaker that has a bad guy in their movie that's supposed to be a secret wants to murder me right now.

Apple is known for having strict rules about how devices are used, portrayed, and photographed. As part of its guidelines for using Apple trademarks and copyrights, for example, Apple says that Apple products should only be shown "in the best light, in a manner or context that reflects favorably on the Apple products and on Apple Inc."

As noted by our forum members, people have in the past pointed out that it's the good guys that use Apple products in TV shows in movies. When "24" was on the air, Wired wrote about a fan theory that the good guys use Macs while the bad guys use PCs, which turned out to be accurate.

Given this tidbit from Johnson, who is a well-respected director, many people may be watching movies with a much keener eye on the devices that actors and actresses are using to suss out hidden details.

Popular Stories

iPhone Duo Trio

Here's What Apple's Apps Look Like on the iPhone Duo

Tuesday October 20, 2026 11:12 am PDT by
With just three days to go until the iPhone Duo is released, Apple is getting ready for the launch. Behind the scenes, the App Store now has screenshots of Apple's built-in apps running on the Duo. We've seen some apps in marketing materials, but images of the ones we haven't seen give us an idea of what it will be like using the iPhone Duo day to day. Many apps are shown in landscape...
Apple Creator Studio iWork suite

Apple Pulls Keynote, Pages and Numbers From App Store [Update: Back]

Thursday October 22, 2026 11:01 am PDT by
Apple has temporarily removed Keynote, Pages, and Numbers from the App Store, just after releasing an update that added iPhone Duo support and a new Intelligent Assistant. It is not clear if the apps were removed intentionally, or if it is a bug. Apple has not said when the apps will be reinstated, but if it was in error, they should return soon. Update: The Mac versions are back without...
M5 MacBook Pro

RIP, MacBook Ultra

Monday October 19, 2026 9:37 am PDT by
Apple today sent out invites for an experience in Los Angeles on Wednesday, October 28, and the "Pro and tell" tagline on the invitation likely means that the rumored MacBook models with touch-enabled OLED displays will stick with MacBook Pro branding instead of the once-rumored "MacBook Ultra" name. The long-rumored "iPhone Ultra" ended up being named iPhone Duo, so speculation that Apple...

Top Rated Comments

ThunderSkunk Avatar
87 months ago
I can understand Johnson’s frustration with having to be clear about who is a good guy and who is a bad guy. ...since he turned Luke Skywalker into a miserable homicidal maniac and reduced Han and Leia to the worst parents in the galaxy.
Score: 33 Votes (Like | Disagree)
87 months ago
Wasn’t this already known? It was a running joke that bad guys use android and good guys always have iPhones or that the bad guys have PCs and the good guys have Macs in the days before iPhones.

edit: Yeah here’s an article from 2003 pointing it out. http://www.macobserver.com/tmo/article/Roger_Ebert_Good_Guys_Always_Use_Macs

and one from 2002 pointing it out from 24 which is what I was thinking of. https://www.wired.com/2002/05/24s-good-guys-do-use-macs/
Score: 20 Votes (Like | Disagree)
87 months ago
I see plenty of Apple products on House of Cards though.
Score: 19 Votes (Like | Disagree)
87 months ago
Just like how China doesn't let American film companies portray China as the villain, lest they lose access to the Chinese market. I guess Apple learned a few tricks from working so closely with the Chinese government.

Good reading here: https://www.nytimes.com/interactive/2018/11/18/world/asia/china-movies.html
Score: 14 Votes (Like | Disagree)
87 months ago
In a modern version of A Christmas Carol, Scrooge wakes up on Christmas morning and is happy to be alive, but finds his Android is dead batt and is given an iPhone by the ghost of Steve Jobs.
Score: 14 Votes (Like | Disagree)
tennisproha Avatar
87 months ago

Apple says that Apple products should only be shown "in the best light,
lol sounds like something Kim Jong il would say
Score: 10 Votes (Like | Disagree)
Latest Stories
iPhone Duo Demand Reportedly Exceeds Apple's Expectations
iPhone Duo Demand Reportedly Exceeds Apple's Expectations
36 minutes ago
iPhone Duo Launch Begins as First Orders Reach Customers
iPhone Duo Launch Begins as First Orders Reach Customers
7 hours ago
1Password for Agents Keeps Your Passwords Hidden From AI
1Password for Agents Keeps Your Passwords Hidden From AI
8 hours ago
iPhone Duo 24 Hours Later: Your Questions Answered
iPhone Duo 24 Hours Later: Your Questions Answered
8 hours ago
Apple's iWork Apps Get 'Intelligent Assistant' and iPhone Duo Support
Apple's iWork Apps Get 'Intelligent Assistant' and iPhone Duo Support
9 hours ago
Apple is Apparently Considering a Slightly Larger iPhone Duo
Apple is Apparently Considering a Slightly Larger iPhone Duo
9 hours ago
Giant iPhone Duo Displays Coming to Four Apple Stores
Giant iPhone Duo Displays Coming to Four Apple Stores
10 hours ago
Apple Pulls Keynote, Pages and Numbers From App Store [Update: Back]
Apple Pulls Keynote, Pages and Numbers From App Store [Update: Back]
11 hours ago
Apple Updates More Apps With iPhone Duo Support
Apple Updates More Apps With iPhone Duo Support
11 hours ago
Apple Will Label Apps 'Made for iPhone Duo' in App Store
Apple Will Label Apps 'Made for iPhone Duo' in App Store
14 hours ago
Amazon Takes $49 Off iPad With Prices Starting at $399.99
Amazon Takes $49 Off iPad With Prices Starting at $399.99
15 hours ago
F1 on Apple TV Now Available in Dolby Atmos
F1 on Apple TV Now Available in Dolby Atmos
15 hours ago
Apple Reveals More Than 50 Apps That Will Be Updated for iPhone Duo
Apple Reveals More Than 50 Apps That Will Be Updated for iPhone Duo
16 hours ago
Apple Blocks Certificates That Could Help Attackers Fake Websites
Apple Blocks Certificates That Could Help Attackers Fake Websites
17 hours ago
Giant iPhone Duo Installations Spotted at Apple Fifth Avenue
Giant iPhone Duo Installations Spotted at Apple Fifth Avenue
18 hours ago
iPhone Duo 2 Prototypes Include Under-Display Face ID
iPhone Duo 2 Prototypes Include Under-Display Face ID
18 hours ago
Tesla App Gains iPad and iPhone Duo Support
Tesla App Gains iPad and iPhone Duo Support
22 hours ago
Apple Reportedly Boosts iPhone Duo Orders by 44%
Apple Reportedly Boosts iPhone Duo Orders by 44%
23 hours ago
Fortnite Returning to Australian App Store After Court Ruling
Fortnite Returning to Australian App Store After Court Ruling
23 hours ago
Apple Ordered to Open iPhone to Rival App Stores in Australia
Apple Ordered to Open iPhone to Rival App Stores in Australia
23 hours ago
Apple Suppliers Face Hurdles Cutting Circuit Board Emissions
Apple Suppliers Face Hurdles Cutting Circuit Board Emissions
1 day ago
Things Updated for iPhone Duo With Adaptive Layout
Things Updated for iPhone Duo With Adaptive Layout
1 day ago
Simplicity and Siri AI Are HomeView's Killer Features, Apple Says
Simplicity and Siri AI Are HomeView's Killer Features, Apple Says
1 day ago
iPhone Duo Reviewers Really Miss Face ID
iPhone Duo Reviewers Really Miss Face ID
1 day ago
Does the iPhone Duo Run Hot? Here's What Reviews Found
Does the iPhone Duo Run Hot? Here's What Reviews Found
1 day ago
Apple Music's New Look is Now Live on Apple's Website
Apple Music's New Look is Now Live on Apple's Website
1 day ago
Anthropic Launches Claude Duet, a Proactive AI Agent
Anthropic Launches Claude Duet, a Proactive AI Agent
1 day ago
What 32,000 Folds Did to the iPhone Duo's Hinge
What 32,000 Folds Did to the iPhone Duo's Hinge
1 day ago
iPhone Duo's Hidden FaceTime Camera Takes 'Trash' Photos
iPhone Duo's Hidden FaceTime Camera Takes 'Trash' Photos
1 day ago
iPhone Duo Has 'Edge Light' Feature That Debuted on Macs Last Year
iPhone Duo Has 'Edge Light' Feature That Debuted on Macs Last Year
1 day ago