Apple Releases ProRes RAW Beta for Windows

No matter how much Apple wants to sell their machines, they have to deal with the fact that there are hybrid workflows out there, and they were dealing with the fact that if they didn't offer at least the capability to view their codec on windows, they were going to loose market share to Adobe.

No matter how much Apple wants to sell their machines, they have to deal with the fact that there are hybrid workflows out there, and they were dealing with the fact that if they didn't offer at least the capability to view their codec on windows, they were going to loose market share to Adobe.

Yes, of course, it's a smart move. Microsoft is killing it with their new open-source and cross-platform approaches to solutions and technologies and Apple can learn from this. Apple platforms can still aim to offer the best experience, but the Apple ecosystem should span across multiple platforms.

* and it's not "view their codec"... codec = 'compressor/decompressor' ... so it's viewing files encoded with a codec.

Professionals use MacOS? Wow, the only scenario I know where you can do professional work (in my field) is using Bootcamp or equivalent software to run Windows, and somitimes, Linux.

Where's the sarcasm /s flag on this post? If you were being serious, you know that macOS is UNIX at the core, of which Linux is a derivative.

Mac hardware are the most capable computers on the planet, able to run the widest array of software.... macOS, Windows, Linux (both directly and virtualized). Fire up the Terminal and you have command-line access like any UNIX and Linux machine out there. I run a full web server on my MacBook Air that is an exact replica of my 20+ Linux servers around the world. There's zero difference in terms of which software that I can run in that regard.

Thanks for nothing Apple. Welcome to 2010, when I still needed this. I moved on to DNxHD years ago.

Since when was DNxHD/DNxHR, a raw capture codec? 🤔

FCPX for Windows? :)

Doubt it. FCPX is a major reason why professional users choose macOS. But hey, Apple has been unpredictable lately.

But why? I thought ProRes was a reason for professionals to stick with macOS?

Because you can sell more iPads to Windows users.

More workflows done in ProRes means more businesses will consider macOS and the entire Mac Pro ecosystem, thus move towards Apple, away from Windows. Adobe runs on both platforms. Apple's margins on hardware is their money in the professional markets, not software.