Apple today released its earnings results for the second fiscal quarter of 2020, but declined to provide guidance for the third quarter due to the current economic instability. Apple CFO Luca Maestri did provide a bit of information for investors, though, offering insight into how Apple expects the ongoing health crisis to affect product sales.
Maestri said that it expects year over year performance for iPhone and the wearables category to worsen in the June quarter relative to the March quarter, while for iPad and Mac, Apple expects year over year revenue performance to improve.
Apple CEO Tim Cook said that Apple sees iPad and Mac revenues improving due to all of the customers who are learning at home and working remotely at the current time.
Cook also said that Apple saw steep declines in demand in March and early April as the shelter in place orders went out, but in the second half of April, there was an uptick across the board due to stimulus programs, new product releases, and the fact that consumers expect the pandemic to "go on for a little while longer," stocking up on products needed to work at home.
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Top Rated Comments
Just because Cook says it doesn't mean it's necessarily true. I doubt little Johnny needs a Macbook Pro to Distance Learn for school.
Who said those struggling to pay rent and buy food are the ones buying Apple stuff? EVERYONE, rich and poor, got a stimulus payment. Could it be that those that are not struggling took that free money and bought a new Macbook Pro?