$5 Billion Lawsuit Accuses Google of Tracking Chrome Users in Incognito Mode - MacRumors
Skip to Content

$5 Billion Lawsuit Accuses Google of Tracking Chrome Users in Incognito Mode

Google Chrome Material Icon 450x450A proposed class action lawsuit in the U.S. has accused Google of violating federal wiretap laws by tracking the online activities of users when in Incognito mode.

According to Reuters, the class action argues that by surreptitiously collecting information about what people view online and where they browse when they use Chrome's private browsing mode, Google has been intentionally deceiving customers into believing that they have control over the information they share with the company.

According to the complaint filed in the federal court in San Jose, California, Google gathers data through Google Analytics, Google Ad Manager and other applications and website plug-ins, including smartphone apps, regardless of whether users click on Google-supported ads.

This helps Google learn about users' friends, hobbies, favorite foods, shopping habits, and even the "most intimate and potentially embarrassing things" they search for online, the complaint said.

Google "cannot continue to engage in the covert and unauthorized data collection from virtually every American with a computer or phone," the complaint said.

Google has said it will defend itself "vigorously' against the claims.

"Incognito mode in Chrome gives you the choice to browse the internet without your activity being saved to your browser or device," said Google spokesperson Jose Castaneda. "As we clearly state each time you open a new incognito tab, websites might be able to collect information about your browsing activity."

The three plaintiffs argue that the lawsuit likely covers "millions" of Google users who since June 1, 2016 browsed the internet using Incognito mode. The proposed class action therefore seeks $5,000 in damages per user for violations of federal wiretapping and California privacy laws, amounting to at least $5 billion.

Popular Stories

apple pay feature dynamic island

Banks and Credit Unions to Team Up Against Apple Pay Fees

Friday September 25, 2026 12:22 pm PDT by
An antitrust lawsuit accusing Apple of blocking tap-to-pay competition is moving forward and will see banks and credit unions able to band together to sue Apple. U.S. District Judge Jeffrey White this week certified a class in the lawsuit. It will include any U.S. entities that issued any payment card enabled for Apple Pay and paid Apple a fee for Apple Pay transactions on that payment card. ...
Switch to Safari

Apple Explains Why Chrome Users Should 'Switch to Safari'

Tuesday October 13, 2026 5:29 am PDT by
Apple has launched a new "Switch to Safari" marketing campaign that encourages Chrome users to switch to Safari as their web browser of choice on the Mac. "Safari is a more powerful and private browser than Chrome," says Apple. Apple has a new "Switch to Safari" page on its website that outlines more than 10 reasons that Chrome users should switch to Safari, including faster performance...
Jon Prosser Rainbow

Leaker Jon Prosser Pushes Back as Apple Seeks His YouTube Data

Thursday October 8, 2026 5:51 am PDT by
Jon Prosser is arguing that Apple's alleged trade secrets are now public, while the company seeks his YouTube revenue records, channel analytics, and third-party messages to investigate his alleged financial gain from leaks about iOS 26. In a new joint status report filed yesterday, Apple said it is still waiting for YouTube revenue reports, channel analytics, and third-party communications...

Top Rated Comments

83 months ago
Using a Google product and don't think that every single telemetry possible isn't being tracked? Boy oh boy, grab a seat and I'll tell you where 90% of Google's revenue comes from.
Score: 20 Votes (Like | Disagree)
itsmilo Avatar
83 months ago
Sounds like some tech handicapped person just doesn’t understand what incognito mode means. Next
Score: 17 Votes (Like | Disagree)
69Mustang Avatar
83 months ago

Let’s see if I get this. Google made a browser mode that doesn’t save data locally but still allows sites to learn you. Meaning if you searched from Google’s web page Chrome wouldn’t phone home but the site would. Then they called it “incognito” mode. Sounds like they could win on this technicality if they disclosed as they claim.
Here's what you see when you enter incognito mode. You tell me if you think there's disclosure.



But if anyone’s surprised about this creepiness I’ve got a bridge to sell. Google’s entire model is monetizing you via targeted ads, for those living under a rock. AdWords + AdSense = something like ¾ of their staggering revenue. Expecting Google to embrace anonymity is like expecting a tiger to embrace broccoli.
None of this editorializing has anything to do with incognito mode. People who use incognito mode should know and understand what it is and what it does. More importantly, they should understand what it does not do.

Attachment Image
Score: 11 Votes (Like | Disagree)
Kabeyun Avatar
83 months ago
Let’s see if I get this. Google made a browser mode that doesn’t save data locally but still allows sites to learn you. Meaning if you searched from Google’s web page Chrome wouldn’t phone home but the site would. Then they called it “incognito” mode. Sounds like they could win on this technicality if they disclosed as they claim. But if anyone’s surprised about this creepiness I’ve got a bridge to sell. Google’s entire model is monetizing you via targeted ads, for those living under a rock. AdWords + AdSense = something like ¾ of their staggering revenue. Expecting Google to embrace anonymity is like expecting a tiger to embrace broccoli.
Score: 11 Votes (Like | Disagree)
83 months ago

Call me, I will explain the point of the article and why you missed it.
$5b is a speeding ticket in comparison to the amount of money they'll have generated from that system. Anyone who believed that an advertising company was being honest about their privacy policies is nothing short of bonkers.

In other news, ISP's likely do the same. ¯\_(ツ)_/¯
Score: 10 Votes (Like | Disagree)
LeeW Avatar
83 months ago

Using a Google product and don't think that every single telemetry possible isn't being tracked? Boy oh boy, grab a seat and I'll tell you where 90% of Google's revenue comes from.
Call me, I will explain the point of the article and why you missed it.
Score: 6 Votes (Like | Disagree)
Latest Stories
Simplicity and Siri AI Are HomeView's Killer Features, Apple Says
Simplicity and Siri AI Are HomeView's Killer Features, Apple Says
12 minutes ago
iPhone Duo Reviewers Really Miss Face ID
iPhone Duo Reviewers Really Miss Face ID
5 hours ago
Does the iPhone Duo Run Hot? Here's What Reviews Found
Does the iPhone Duo Run Hot? Here's What Reviews Found
7 hours ago
Apple Music's New Look is Now Live on Apple's Website
Apple Music's New Look is Now Live on Apple's Website
7 hours ago
Anthropic Launches Claude Duet, a Proactive AI Agent
Anthropic Launches Claude Duet, a Proactive AI Agent
8 hours ago
What 32,000 Folds Did to the iPhone Duo's Hinge
What 32,000 Folds Did to the iPhone Duo's Hinge
9 hours ago
iPhone Duo's Hidden FaceTime Camera Takes 'Trash' Photos
iPhone Duo's Hidden FaceTime Camera Takes 'Trash' Photos
10 hours ago
iPhone Duo Has 'Edge Light' Feature That Debuted on Macs Last Year
iPhone Duo Has 'Edge Light' Feature That Debuted on Macs Last Year
11 hours ago
Apple Support App Updated for iPhone Duo's Larger Display
Apple Support App Updated for iPhone Duo's Larger Display
11 hours ago
Amazon Sweetens the Deal on Entry-Level 16-Inch MacBook Pro With $570 Off
Amazon Sweetens the Deal on Entry-Level 16-Inch MacBook Pro With $570 Off
11 hours ago
iPhone Duo Tips Over on MagSafe Stands When Unfolded
iPhone Duo Tips Over on MagSafe Stands When Unfolded
11 hours ago
Apple Music's New Look Officially Announced
Apple Music's New Look Officially Announced
13 hours ago
iPhone Duo Supports Apple Pencil Starting With iOS 27.2
iPhone Duo Supports Apple Pencil Starting With iOS 27.2
13 hours ago
iPhone Duo Accessories Roundup: Cases and Screen Protectors From OtterBox, ZAGG, and More
iPhone Duo Accessories Roundup: Cases and Screen Protectors From OtterBox, ZAGG, and More
14 hours ago
Apple Stores Will Have 'Limited' Availability of iPhone Duo for Walk-In Customers
Apple Stores Will Have 'Limited' Availability of iPhone Duo for Walk-In Customers
15 hours ago
iPhone Duo Reviews Explain Why Device is Both 'Fun' and 'Frustrating'
iPhone Duo Reviews Explain Why Device is Both 'Fun' and 'Frustrating'
15 hours ago
Apple Says 'Reachability' Feature Coming to iPhone Duo Later This Year
Apple Says 'Reachability' Feature Coming to iPhone Duo Later This Year
16 hours ago
Loop Capital Cuts Apple Rating Over iPhone Sales Outlook
Loop Capital Cuts Apple Rating Over iPhone Sales Outlook
20 hours ago
Apple Stores in Bordeaux and Lille Looted During French Protests
Apple Stores in Bordeaux and Lille Looted During French Protests
20 hours ago
Bluesound Adds Native Apple Music Support
Bluesound Adds Native Apple Music Support
21 hours ago
Apple CEO John Ternus Explains What Makes Good Product Design
Apple CEO John Ternus Explains What Makes Good Product Design
22 hours ago
UK Proposes New Ways to Help Apple Pay Rivals
UK Proposes New Ways to Help Apple Pay Rivals
1 day ago
WhatsApp Developing In-App Browser for All Chat Links on iPhone
WhatsApp Developing In-App Browser for All Chat Links on iPhone
1 day ago
Apple's App Store Chief Explains Its Push for Premium Games
Apple's App Store Chief Explains Its Push for Premium Games
1 day ago
Apple Could Owe Even More After $5.7 Billion Patent Verdict
Apple Could Owe Even More After $5.7 Billion Patent Verdict
1 day ago
Skyrim Comes to Apple Silicon Macs With New Unofficial Installer
Skyrim Comes to Apple Silicon Macs With New Unofficial Installer
1 day ago
Apple Highlights Mac and iPad Use in Paris Design Exhibition
Apple Highlights Mac and iPad Use in Paris Design Exhibition
1 day ago
Apple Seeks 6G Modem Engineers as It Plans for Post-5G iPhones
Apple Seeks 6G Modem Engineers as It Plans for Post-5G iPhones
1 day ago
First iPhone Duo Unboxing Video Appears Ahead of Friday Launch
First iPhone Duo Unboxing Video Appears Ahead of Friday Launch
1 day ago
Perplexity Computer Can Now Run Fully Locally on Mac
Perplexity Computer Can Now Run Fully Locally on Mac
1 day ago