Amazon's 48-Hour 'Prime Day' Event Takes Place October 13 and 14 - MacRumors
Skip to Content

Amazon's 48-Hour 'Prime Day' Event Takes Place October 13 and 14

For the last few years, Amazon has been hosting an epic Prime Day sale that offers up deals and discounts on a huge range of products, and like 2019, this year's Prime Day will actually take place over two days, kicking off at midnight on October 13.

prime day 2020
As usual, Amazon already has some early Prime Day deals on its website exclusively for Prime subscribers, with early discounts on Alexa devices and other Amazon products. Prime Day itself will include discounts on everything from tech products to home products, clothing, toys, and more.

Prime Day 2020 is a little later in the year than usual because of the ongoing global health crisis, but when it starts, Amazon's website will be filled with lightning deals that kick off at different times over the course of the day, with the available products rotating over time. Lightning deals last for as long as stock lasts, and some of the better deals can go quick.

Last year, we did a live blog covering all of the best Apple-related deals available during Amazon's Prime Day, and we plan to do similar coverage this year so make sure to tune in to MacRumors on October 13 and 14 for help sorting through all of the sales.

Prime Day sales are designed for Amazon Prime members, and a Prime membership is required to get the deals, although non-Prime customers can get access to the deals by signing up for a free 14-day Prime trial in October and then choosing not to continue to paid membership at the end of the trial period.

Prime Day discounts will be available to Amazon customers in the United States, U.K., U.A.E, Spain, Singapore, Netherlands, Mexico, Luxembourg, Japan, Italy, Germany, France, China, Canada, Belgium, Austria, Australia, and – participating for the first time this year – Turkey and Brazil.

Popular Stories

iPhone Satellite Feature

Apple and Amazon Ink Satellite Deal Amid Globalstar Takeover

Tuesday April 14, 2026 5:33 am PDT by
Amazon and Globalstar have announced a definitive merger agreement under which Amazon will acquire the satellite operator. News of the deal puts to bed questions about the fate of Apple's exclusive satellite connectivity partner, and reveals how Apple will still benefit. Alongside the acquisition, Amazon and Apple have signed a separate agreement for Amazon's Leo satellite network to power...
Apple Event Logo

Apple's Next Era Begins September 1

Thursday May 7, 2026 10:36 am PDT by
Apple recently announced that Tim Cook will be stepping down as CEO later this year, after 15 years of leading the company. Effective September 1, Apple's hardware engineering chief John Ternus will become the company's next CEO, while Cook will become executive chairman of Apple's board of directors. In his new role, Apple said Cook will assist with "certain aspects" of the company,...
Four iPhone 18 Pro Colors Mock Feature

iPhone 18 Pro Launching in September With These 10 New Features

Saturday May 9, 2026 6:03 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are not launching until September, there are already plenty of rumors about the devices. It was initially reported that the iPhone 18 Pro models would have fully under-screen Face ID, with only a front camera visible in the top-left corner of the screen. However, the latest rumors indicate that only one Face ID component will be moved under the...

Top Rated Comments

73 months ago
Remember, there are scandals around Prime Day with stories every year about Amazon jacking up prices the day before or fake-inflation of prices to make consumers feel like they're getting a deal. Also stories about merchants who see their prices adjust without prior notice from Amazon. It may not be a good deal even if Amazon is saying it is.

When in doubt, a site like https://camelcamelcamel.com can let you see historical pricing for the item you're about to buy so you can see if it's a good deal.
Score: 18 Votes (Like | Disagree)
MacOH21 Avatar
73 months ago
Time to buy my Amazon [S]listening device[/S] echo sphere for $25.
Score: 9 Votes (Like | Disagree)
mattopotamus Avatar
73 months ago

Remember, there are scandals around Prime Day with stories every year about Amazon jacking up prices the day before or fake-inflation of prices to make consumers feel like they're getting a deal. Also stories about merchants who see their prices adjust without prior notice from Amazon. It may not be a good deal even if Amazon is saying it is.

When in doubt, a site like https://camelcamelcamel.com can let you see historical pricing for the item you're about to buy so you can see if it's a good deal.

It's very similar to most holiday deals. They advertise something as originally $2000 and today is $1300 (save $700). The problem is it's always $1350 so you are always getting a similar deal. Sure there are savings, but nothing like the way it is advertised.
Score: 6 Votes (Like | Disagree)
73 months ago
I've never once seen something I actually want that is on sale during Prime Day. It's a great marketing tool by Amazon that gets the media to jump with excitement, but I think most people know it is a gimmick.
Score: 6 Votes (Like | Disagree)
Tony_YYZ Avatar
73 months ago

Remember, there are scandals around Prime Day with stories every year about Amazon jacking up prices the day before or fake-inflation of prices to make consumers feel like they're getting a deal. Also stories about merchants who see their prices adjust without prior notice from Amazon. It may not be a good deal even if Amazon is saying it is.

When in doubt, a site like https://camelcamelcamel.com can let you see historical pricing for the item you're about to buy so you can see if it's a good deal.


Amazon has gone so far as to change the URL for some items so that price history can’t be tracked using sites like camelcamelcamel during Prime Day.
Score: 5 Votes (Like | Disagree)
73 months ago
Prime day? This is iPhone day baby
Score: 5 Votes (Like | Disagree)