Apple Executives Discuss the New A14 Chip and Apple's Approach to Chip Design - GeekWebGuides
Skip to Content

Apple Executives Discuss the New A14 Chip and Apple's Approach to Chip Design

Between last month's introduction of the iPad Air with Apple's new A14 chip and tomorrow's expected unveiling of the iPhone 12 said to feature the same chip, Apple executives have been making the rounds talking up the technology behind the A14 and the company's overall chip strategy.

iu
In a new interview with Engadget, Apple's vice president of platform architecture Tim Millet and senior director of Mac and iPad product marketing Tom Boger walked through how Apple has leveraged its ability to customize its own chips to focus on both energy efficiency and performance. Those competing priorities gain some new headroom with the A14 thanks to its transition to a smaller 5nm manufacturing process that packs more transistors into the same chip area and allows them to run at lower power.

The 5nm manufacturing process also allows Apple to devote more of the A14's capabilities to features beyond the traditional CPU and GPU functions, with the Neural Engine in the A14 doubling to 16 cores and capable of performing 11 trillion operations per second, nearly double that of the Neural Engine in the A13.

“We saw the opportunity to do things that would have been impossible to do with a conventional CPU instruction set,” Millet said. “You could in theory do many of the things the Neural Engine does on a GPU, but you can't do it inside of a tight, thermally constrained enclosure.”

On a broader level, Millet and Boger discussed how Apple's chip architecture team thinks about Apple's entire product portfolio, envisioning how its chips can be used not just in a single product but in multiple products over time.

When people at Apple start working on a chipset, they're not solely focused on building one for a single product; they take into account the company's entire lineup. “We spend a lot of time working with the product teams and software teams, and the architecture group really does sit in the center of that,” said Millet. [...]

“Ultimately, we want to make sure that when we build a CPU for one generation, we’re not building it necessarily only for one,” he said. While that doesn’t mean you’ll see the A14’s six-core CPU in something like an Apple Watch, the architecture developed for the company’s flagship phone chipset may well be adapted and reused elsewhere.

With the upcoming launch of Mac products based on Apple Silicon, we'll be seeing even more fruits of the chip team's labor, although Millet and Boger were unsurprisingly not ready to delve into discussions on that topic just yet.

For more on the A14 and Apple's in-house chip work, check out the full piece over at Engadget.

Popular Stories

skyrim

Skyrim Comes to Apple Silicon Macs With New Unofficial Installer

Tuesday October 20, 2026 7:56 pm PDT by
Bethesda's beloved role-playing game "The Elder Scrolls V: Skyrim" has reached multiple generations of consoles since its 2011 debut, but it never officially came to the Mac. A new unofficial project called SkyrimMT now aims to make playing and modding it on Apple silicon Macs easier than ever. Mac owners have found ways to play Skyrim over the years, including installing Windows through...
iPhone Duo Trio

Here's What Apple's Apps Look Like on the iPhone Duo

Tuesday October 20, 2026 11:12 am PDT by
With just three days to go until the iPhone Duo is released, Apple is getting ready for the launch. Behind the scenes, the App Store now has screenshots of Apple's built-in apps running on the Duo. We've seen some apps in marketing materials, but images of the ones we haven't seen give us an idea of what it will be like using the iPhone Duo day to day. Many apps are shown in landscape...
Apple Creator Studio iWork suite

Apple Pulls Keynote, Pages and Numbers From App Store [Update: Back]

Thursday October 22, 2026 11:01 am PDT by
Apple has temporarily removed Keynote, Pages, and Numbers from the App Store, just after releasing an update that added iPhone Duo support and a new Intelligent Assistant. It is not clear if the apps were removed intentionally, or if it is a bug. Apple has not said when the apps will be reinstated, but if it was in error, they should return soon. Update: The Mac versions are back without...

Top Rated Comments

cmaier Avatar
79 months ago

AMD is laughing their butts off at the amateurs at Apple. Serious people like me need serious CPUs and GPUs for serious productivity. I’m pwning people at Overwatch all day and night on the highest settings.
I designed many CPUs for AMD.

You are wrong.
Score: 51 Votes (Like | Disagree)
79 months ago

AMD is laughing their butts off at the amateurs at Apple. Serious people like me need serious CPUs and GPUs for serious productivity. I’m pwning people at Overwatch all day and night on the highest settings.
Is pwning people at Overwatch serious productivity? :P
Score: 43 Votes (Like | Disagree)
cmaier Avatar
79 months ago
Not much news in the actual interview, looks like. Although this is misleading:


It's important to note, however, that real-life performance gains don't always live up to Apple's promises. When the company says the A14's CPU is 30 percent more powerful than the current iPad Air's A12 chipset, for instance, it isn't going off results from popular benchmarking tools you and I have access to. According to Boger, those figures are an amalgamation of "real-world application workloads." In other words, they're composite numbers derived from many different performance factors -- all to demonstrate what it’s like to actually use this thing.
I've never seen any allegation that apple's claimed performance numbers are an overstatement. If anything, commentators frequently point out that Apple undersells claimed performance increases.
Score: 37 Votes (Like | Disagree)
CarlJ Avatar
79 months ago

AMD is laughing their butts off at the amateurs at Apple. Serious people like me need serious CPUs and GPUs for serious productivity. I’m pwning people at Overwatch all day and night on the highest settings.
“Has no idea what Apple will release...
But knows his is much kewler, as evidenced by his ’leet skillz at Overwatch.”
Score: 23 Votes (Like | Disagree)
JPack Avatar
79 months ago
Both of these folks come from a marketing background. There is no valuable insight given.

At least provide Anand to interview so we can hear something meaningful.
Score: 16 Votes (Like | Disagree)
CarlJ Avatar
79 months ago

Well, I’m a pro gamer and an aspiring Twitch variety streamer, including playing Overwatch and DJing EDM. Apple chips are whack compared to Kirin and AMD. You ain’t going to outspec my gaming rig.
You can put that back in your pants, nobody has any interest in comparing. Apple has the capacity to stomp all over AMD if they choose to do so, but they’re not really aiming at the comparatively tiny gamer PC market, now, are they?
Score: 15 Votes (Like | Disagree)
Latest Stories
iPhone Duo Demand Reportedly Exceeds Apple's Expectations
iPhone Duo Demand Reportedly Exceeds Apple's Expectations
6 minutes ago
iPhone Duo Launch Begins as First Orders Reach Customers
iPhone Duo Launch Begins as First Orders Reach Customers
6 hours ago
1Password for Agents Keeps Your Passwords Hidden From AI
1Password for Agents Keeps Your Passwords Hidden From AI
7 hours ago
iPhone Duo 24 Hours Later: Your Questions Answered
iPhone Duo 24 Hours Later: Your Questions Answered
8 hours ago
Apple's iWork Apps Get 'Intelligent Assistant' and iPhone Duo Support
Apple's iWork Apps Get 'Intelligent Assistant' and iPhone Duo Support
8 hours ago
Apple is Apparently Considering a Slightly Larger iPhone Duo
Apple is Apparently Considering a Slightly Larger iPhone Duo
9 hours ago
Giant iPhone Duo Displays Coming to Four Apple Stores
Giant iPhone Duo Displays Coming to Four Apple Stores
10 hours ago
Apple Pulls Keynote, Pages and Numbers From App Store [Update: Back]
Apple Pulls Keynote, Pages and Numbers From App Store [Update: Back]
10 hours ago
Apple Updates More Apps With iPhone Duo Support
Apple Updates More Apps With iPhone Duo Support
11 hours ago
Apple Will Label Apps 'Made for iPhone Duo' in App Store
Apple Will Label Apps 'Made for iPhone Duo' in App Store
14 hours ago
Amazon Takes $49 Off iPad With Prices Starting at $399.99
Amazon Takes $49 Off iPad With Prices Starting at $399.99
14 hours ago
F1 on Apple TV Now Available in Dolby Atmos
F1 on Apple TV Now Available in Dolby Atmos
15 hours ago
Apple Reveals More Than 50 Apps That Will Be Updated for iPhone Duo
Apple Reveals More Than 50 Apps That Will Be Updated for iPhone Duo
15 hours ago
Apple Blocks Certificates That Could Help Attackers Fake Websites
Apple Blocks Certificates That Could Help Attackers Fake Websites
17 hours ago
Giant iPhone Duo Installations Spotted at Apple Fifth Avenue
Giant iPhone Duo Installations Spotted at Apple Fifth Avenue
17 hours ago
iPhone Duo 2 Prototypes Include Under-Display Face ID
iPhone Duo 2 Prototypes Include Under-Display Face ID
18 hours ago
Tesla App Gains iPad and iPhone Duo Support
Tesla App Gains iPad and iPhone Duo Support
22 hours ago
Apple Reportedly Boosts iPhone Duo Orders by 44%
Apple Reportedly Boosts iPhone Duo Orders by 44%
22 hours ago
Fortnite Returning to Australian App Store After Court Ruling
Fortnite Returning to Australian App Store After Court Ruling
23 hours ago
Apple Ordered to Open iPhone to Rival App Stores in Australia
Apple Ordered to Open iPhone to Rival App Stores in Australia
23 hours ago
Apple Suppliers Face Hurdles Cutting Circuit Board Emissions
Apple Suppliers Face Hurdles Cutting Circuit Board Emissions
23 hours ago
Things Updated for iPhone Duo With Adaptive Layout
Things Updated for iPhone Duo With Adaptive Layout
1 day ago
Simplicity and Siri AI Are HomeView's Killer Features, Apple Says
Simplicity and Siri AI Are HomeView's Killer Features, Apple Says
1 day ago
iPhone Duo Reviewers Really Miss Face ID
iPhone Duo Reviewers Really Miss Face ID
1 day ago
Does the iPhone Duo Run Hot? Here's What Reviews Found
Does the iPhone Duo Run Hot? Here's What Reviews Found
1 day ago
Apple Music's New Look is Now Live on Apple's Website
Apple Music's New Look is Now Live on Apple's Website
1 day ago
Anthropic Launches Claude Duet, a Proactive AI Agent
Anthropic Launches Claude Duet, a Proactive AI Agent
1 day ago
What 32,000 Folds Did to the iPhone Duo's Hinge
What 32,000 Folds Did to the iPhone Duo's Hinge
1 day ago
iPhone Duo's Hidden FaceTime Camera Takes 'Trash' Photos
iPhone Duo's Hidden FaceTime Camera Takes 'Trash' Photos
1 day ago
iPhone Duo Has 'Edge Light' Feature That Debuted on Macs Last Year
iPhone Duo Has 'Edge Light' Feature That Debuted on Macs Last Year
1 day ago