Apple Buys Rights to 'The Velvet Underground' Documentary

Apple today announced that it has purchased the worldwide distribution rights to "The Velvet Underground," a documentary from Todd Haynes.

velvetundergroundappletv
Haynes' documentary follows 1960's band "The Velvet Underground," which was headlined by Lou Reed and once managed by artist Andy Warhol. "The Velvet Underground" was known as the "house band" at the Factory, which was Warhol's studio that served as a hangout for artists and a venue for legendary parties.

"The Velvet Underground" will feature never before seen performances and recordings, Warhol films, experimental art, and in-depth interviews with key players of that time.

The Velvet Underground created a new sound that changed the world of music, cementing its place as one of rock 'n' roll's most revered bands. Directed by acclaimed filmmaker Todd Haynes, "The Velvet Underground" shows just how the group became a cultural touchstone representing a range of contradictions: the band is both of their time, yet timeless; literary yet realistic; rooted in high art and street culture.

There's no known release date for "The Velvet Underground" at this time, but it joins several other documentaries that Apple has picked up such as Werner Herzog's "Fireball: Visitors from Darker Worlds," "Boys State," "Beastie Boys Story," "Dads," and "The Elephant Queen."

Popular Stories

maxresdefault

Apple Shows Off a Key Reason to Upgrade to the iPhone 17

Saturday February 7, 2026 9:26 am PST by
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie. "Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...
Finder Siri Feature

Why Apple's iOS 26.4 Siri Upgrade Will Be Bigger Than Originally Promised

Friday February 6, 2026 3:06 pm PST by
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do. The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up. Upgraded Architecture The next-generation...
wwdc sans text feature

Apple Rumored to Announce New Product on February 19

Thursday February 5, 2026 12:22 pm PST by
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report, citing industry sources, is available in English on Macworld. Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
apple wallet drivers license feature iPhone 15 pro

Apple Says These 7 U.S. States Plan to Offer iPhone Driver's Licenses

Monday February 9, 2026 6:24 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps. The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future. To set up the...
14 inch MacBook Pro Keyboard

New MacBook Pros Could Now Arrive in March

Sunday February 8, 2026 6:02 am PST by
New MacBook Pro models with the M5 Pro and M5 Max chips could arrive as soon as Monday, March 2, according to Bloomberg's Mark Gurman. In today's "Power On" newsletter, Gurman said that the release of new MacBook Pro models is tied to the release of macOS Tahoe 26.3. The launch is said to be slated for as early as the week of March 2. He added that the M4 Pro and M4 Max models on sale today...

Top Rated Comments

SuperCachetes Avatar
69 months ago

yawn, apple tv + excusive for a limited audience. many apple tv owners most likely never heard of velvet underground or even care about this
The Velvet Underground's first album only sold 30,000 copies during its first five years but “everyone who bought one of those 30,000 copies started a band.” -Brian Eno

There is plenty of content based on things someone somewhere never heard of. The simple truth is that this band was incredibly influential on the rock music of the 20th century, and beyond. It doesn’t matter if you or I like them subjectively, or if we are even familiar with them.

I look forward to being entertained and educated by this.
Score: 8 Votes (Like | Disagree)
LoadStar Avatar
69 months ago

This ought to be interesting.

Is there a reason that the artwork is reversed?
Looks like a plate that they'd use to do offset printing of a poster. (It's not just reversed, it's a negative as well.) Maybe the idea is to reflect the "behind the scenes" nature of the documentary?
Score: 8 Votes (Like | Disagree)
citysnaps Avatar
69 months ago
Looking forward to this!
Score: 8 Votes (Like | Disagree)
Zen_Arcade Avatar
69 months ago
One of the two most influential rock bands.

I hope the documentary is awesome!
Score: 7 Votes (Like | Disagree)
folp02 Avatar
69 months ago
The Velvet Underground are definitely not for everyone, but they are one of the greatest bands ever. Can't wait to see this!
Score: 5 Votes (Like | Disagree)
ThunderSkunk Avatar
69 months ago

Looking forward to this!
This could easily be a 12 hour epic.
and I’d savor all 12 hours.

...and somewhere near a still telephone, Roger Waters and Jimmy Page are squirming with anticipation.
Score: 4 Votes (Like | Disagree)