Apple Expected to 'Share Information' on Apple Car in Coming Months, Analyst Says - MacRumors
Skip to Content

Apple Expected to 'Share Information' on Apple Car in Coming Months, Analyst Says

Apple can be expected to shed some light on its highly secretive internal project called "Project Titan," a codename for its self-driving car sometime in the next 3-6 months, according to Wedbush analyst Dan Ives.

Apple car wheel icon feature triad
Ives made the comments during a segment on CNBC Television, in which he reiterated Wedbush's belief that Apple will not actually release a consumer car until at least 2024. Ives says that even with a release years out, the company will need to release "some information" to "lay the groundwork for an Apple Car." Ives believes that Apple will open up publicly about its future car ambitions sometime this summer.


When pressed on the timeframe, Ives says that Apple needs to "find the partners" for its self-driving car, which concides with reports that the tech giant has been in talks to partner with several car manufacturers for the production of Apple Car.

Apple has reportedly been working on a self-driving car for the past number of years, and a flurry of reports in the past few months have further cemented the company's rumored car ambitions. The Apple Car, which Apple analyst Ming-Chi Kuo says will not be released until at least 2023, is expected to be produced and manufactured by a third-party contractor but remain an Apple-branded product.

More recently, a report out of The Korea Times suggests that Apple is "very near" to signing a deal with LG and Magna to build the Apple Car.

Popular Stories

Apple Event Logo

Apple to Launch These 15+ New Products Later This Year

Friday March 27, 2026 2:03 pm PDT by
March has been an incredibly busy month for Apple, with the company unveiling more than 10 new products and accessories. We said hello to the MacBook Neo at the start of the month, and we bid farewell to the Mac Pro at the end of it. Nevertheless, there is still a lot more to come this year. Beyond the usual annual updates to iPhones and Apple Watches, Apple's all-new smart home hub is...
iOS 26

iOS 26.4 Adds Two New Features to CarPlay

Tuesday March 24, 2026 1:55 pm PDT by
iOS 26.4 was released today, and it includes a couple of new features for CarPlay: an Ambient Music widget and support for voice-based chatbot apps. To update your iPhone 11 or newer to iOS 26.4, open the Settings app and tap on General → Software Update. CarPlay will automatically offer the new features so long as the iPhone connected to your vehicle is running iOS 26.4 or later....
Mac Pro Feature Teal

Apple Confirms Mac Pro Is Dead, No Future Models Planned

Thursday March 26, 2026 2:04 pm PDT by
Apple has discontinued the Mac Pro and has removed the machine from its website, reports 9to5Mac. Apple said it does not plan to design a new version of the Mac Pro, and no new model will be coming in the future. The Mac Pro was last updated in 2023, which was when Apple added an M2 Ultra Apple silicon chip, but the chassis has not been refreshed since 2019. Apple redesigned the Mac Pro to...

Top Rated Comments

65 months ago
What if the event logo is actually a suspension spring???
Score: 9 Votes (Like | Disagree)
bwayne Avatar
65 months ago
We can easily guess they’ll put the charging port on the underside of the car so that you’ll have to tilt the car on it’s side to charge the battery. Just like the Magic Mouse! 🤣
Score: 5 Votes (Like | Disagree)
TheYayAreaLiving 🎗️ Avatar
65 months ago
Apple - Just tell us how much it's going to cost so I can start saving up.
Score: 5 Votes (Like | Disagree)
jonblatho Avatar
65 months ago

Apple has had many partners helping with other products in the past without the need to disclose anything to analysts. Why will they change course now? Can't they just keep working with partners under airtight NDA's?
They can no longer produce an iPhone in secrecy; you think they can pull off a car?
Score: 5 Votes (Like | Disagree)
65 months ago
Car manufacturing is a low margin business. That is a real challenge for Apple.

You can sell a mobile phone with high profits, because people can pay $300 extra for brand, aesthetics, etc. The absolute amount of extra money is tolerable.

People will be reluctant to pay $10000 extra for a car, because the amount of money needed is significant. I am not saying people would be too rational when buying a car, but the relatively large sums limit the demand of expensive cars.

The premium segment starts to be congested. Tesla S, M-B EQS, Porsche Taycan, Audi etron GT, Genesis G80 EV, maybe Lucid Air. The same applies to the EV SUV segment with ID.4, Kia EV6, Hyundai Ioniq 5, Tesla Y, Ford Mach-E, Audi Q4 etron, Toyota bZ4, Polestar 2, etc. There is real competition, and new players have to adjust their prices accordingly.

All the cars mentioned above are expensive relative to the average selling price of new cars. If Apple tries to enter the mainstream market, it needs to produce a sub-$40k car. That is not very easy for a premium brand.
Score: 3 Votes (Like | Disagree)
tedley Avatar
65 months ago

Apple - Just tell us how much it's going to cost so I can start saving up.
Knowing apple, if you have to ask, you probably can't afford it. Heck, knowing apple, unless you make more that 300K/year, you won't be able to afford it. :)
Score: 2 Votes (Like | Disagree)