Amazon Launches First Pre-Order Discount on New Apple TV 4K at $124.99

The new Apple TV 4K hasn't even launched yet, but Amazon is already offering a small $4 discount on the streaming device as a pre-order deal. You can get the 64GB Wi-Fi model for $124.99 when pre-ordering, down from $129.00.

apple tv 4k yellow bg featureNote: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

While not a massive discount, this is still a notable deal given it's the first pre-order discount on the 2022 Apple TV 4K. We don't expect much steeper discounts than this to come out any time soon; for those types of deals you'll need to shop for the 2021 models, which are as low as $99.99 today on Amazon.

The Apple TV 4K will launch on November 4, along with the 128GB Wi-Fi + Ethernet model, which is not seeing a pre-order discount on Amazon.

Head to our full Deals Roundup to get caught up with all of the latest deals and discounts that we've been tracking over the past week.

Related Roundup: Apple Deals

Popular Stories

wwdc sans text feature

Apple Rumored to Announce New Product on February 19

Thursday February 5, 2026 12:22 pm PST by
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report, citing industry sources, is available in English on Macworld. Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Apple Logo Zoomed

Tim Cook Teases Plans for Apple's Upcoming 50th Anniversary

Thursday February 5, 2026 12:54 pm PST by
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026. "I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
Finder Siri Feature

Why Apple's iOS 26.4 Siri Upgrade Will Be Bigger Than Originally Promised

Friday February 6, 2026 3:06 pm PST by
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do. The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up. Upgraded Architecture The next-generation...
maxresdefault

Apple Shows Off a Key Reason to Upgrade to the iPhone 17

Saturday February 7, 2026 9:26 am PST by
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie. "Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...
iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...

Top Rated Comments

Juicy Box Avatar
43 months ago
The Veteran Apple Store has the ATV4K3 priced @$116 for the 64GB and $134 for the 128GB

I ordered the 128GB model.

Score: 8 Votes (Like | Disagree)
gk_brown Avatar
43 months ago

How many really use ethernet instead of wireless you think? All mine are connected wirelessly.
I do. Video consumes a lot of bandwidth. Using Ethernet reduces load on the WiFi network.
Score: 7 Votes (Like | Disagree)
Rychiar Avatar
43 months ago
Who would buy the crippled 64gb version
Score: 6 Votes (Like | Disagree)
Juicy Box Avatar
43 months ago

How many really use ethernet instead of wireless you think?
I use Ethernet on two of my ATVs. I would guess that most don't.

I noticed that things load quicker with the Ethernet, and I think this has more to do with latency than download speeds.

There is an app called Coubicle TV, it basically plays 10 looped video memes. The playback automatically loops once, and moves on to the next "coub". You can also skip forward and back, or repeat one forever. Anyways, I noticed when I use the app on my ATVs that use Wifi, it takes longer for the new clips to load if I am browsing, skipping to one after next. This doesn't happen at all on the ATVs connected with Ethernet.

Probably not enough to get people to use Ethernet, but I do notice a difference.

For real time uses, like Steamlink or even AirPlaying, I think the difference is a lot more noticeable. If someone does a lot of real time tasks with their ATV, it might be worth looking into using ethernet.
Score: 5 Votes (Like | Disagree)
Realityck Avatar
43 months ago
Great to see discounts at the launch of ATV4k 3rd gen at Amazon. Hope this discounting propagates to more store chains.
Score: 5 Votes (Like | Disagree)
ZS88 Avatar
43 months ago
There's a discount at Best Buy if you use a Best Buy credit card. The 64 GB version is $116 and the 128 GB version is $135. Code is SEP23CCSAVE10.
Score: 4 Votes (Like | Disagree)