Tim Cook Says Apple Hiring Very Deliberately Amid Economic Uncertainty

In an interview with CBS Mornings co-host Nate Burleson, Apple CEO Tim Cook confirmed that his company is taking a careful approach to hiring amid a period of increased economic uncertainty. The full interview will air on Tuesday, but a preview is available now.

unleashed tim cook
"So what we're doing as a consequence of being in this period is we're being very deliberate on our hiring," said Cook, when asked about Apple's hiring plans. "That means we're continuing to hire, but not everywhere in the company are we hiring." Cook added that Apple continues to believe strongly in investing for the long term.

Last month, Apple paused hiring for many non-R&D roles as a cost-cutting move, according to Bloomberg's Mark Gurman. The report said the move affects some "corporate functions" and "standard hardware and software engineering roles."

Cook also discussed Apple's return-to-office policy. As of September, corporate employees are required to work in the office three days a week.


"We make product, and you have to hold product," said Cook. "So that takes the serendipity of running into people, and bouncing ideas off, and caring enough to advance your idea through somebody else because you know that'll make it a bigger idea," he added.

CBS Mornings said the full interview will touch on the iPhone 14's new features and more.

Popular Stories

maxresdefault

Apple Shows Off a Key Reason to Upgrade to the iPhone 17

Saturday February 7, 2026 9:26 am PST by
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie. "Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...
Finder Siri Feature

Why Apple's iOS 26.4 Siri Upgrade Will Be Bigger Than Originally Promised

Friday February 6, 2026 3:06 pm PST by
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do. The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up. Upgraded Architecture The next-generation...
wwdc sans text feature

Apple Rumored to Announce New Product on February 19

Thursday February 5, 2026 12:22 pm PST by
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report, citing industry sources, is available in English on Macworld. Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
apple wallet drivers license feature iPhone 15 pro

Apple Says These 7 U.S. States Plan to Offer iPhone Driver's Licenses

Monday February 9, 2026 6:24 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps. The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future. To set up the...
14 inch MacBook Pro Keyboard

New MacBook Pros Could Now Arrive in March

Sunday February 8, 2026 6:02 am PST by
New MacBook Pro models with the M5 Pro and M5 Max chips could arrive as soon as Monday, March 2, according to Bloomberg's Mark Gurman. In today's "Power On" newsletter, Gurman said that the release of new MacBook Pro models is tied to the release of macOS Tahoe 26.3. The launch is said to be slated for as early as the week of March 2. He added that the M4 Pro and M4 Max models on sale today...

Top Rated Comments

TheYayAreaLiving ?️ Avatar
42 months ago
At least there are no layoffs being reported. But I have an idea!

How about Apple Execs in the company take a pay cut to help out the economy?
Score: 21 Votes (Like | Disagree)
anthogag Avatar
42 months ago

I don’t know. Anyone else not impressed by the landscaping around Tim in this photo? It looks a mess. Pay a gardener and mow it.
It looks more natural. Very nice.
Score: 14 Votes (Like | Disagree)
needsomecoffee Avatar
42 months ago
Is there a backstory to the "praying hands" emphasis Tim uses so, so often ??
Score: 12 Votes (Like | Disagree)
DelayedGratificationGene Avatar
42 months ago
Tim Cook is the best CEO out there in CEO Land. No wonder Steve Jobs knew to pick him.
Score: 10 Votes (Like | Disagree)
citysnaps Avatar
42 months ago
Sounds like the pragmatic thing to do.

He's certainly managed Apple extremely well over the (almost) three year covid pandemic.
Score: 8 Votes (Like | Disagree)
mrochester Avatar
42 months ago

At least there are no layoffs being reported. But I have an idea!

How about Apple Execs in the company take a pay cut to help out the economy?
Not sure how that helps the economy!
Score: 7 Votes (Like | Disagree)