Apple's Beats by Dre brand is launching a new collaboration with graphic artist Verdy and the Tokyo-based Girls Don't Cry project, featuring custom-designed Beats Flex earphones in a distinctive blue and red theme with a detachable heart charm on the cable.
The collaboration includes an ad campaign featuring model Jasmine Daniels, who appears in a Girls Don't Cry-inspired bedroom listening to Koteri's "Something I Need."
"Im really happy to work on the Beats Flex earphones because it's my wife's favorite style," said Verdy. "We've made a friends-and-family version in the past, so I'm really excited to release this special colorway to the public."
Beats Flex originally launched in late 2020 as the lowest-cost option in the Beats family. An evolution of the previous BeatsX model, the Beats Flex connect to your device wirelessly over Bluetooth, but the individual earbuds are connected by a cable that wraps behind the neck.
Inline modules along the cable house the battery, electronics, and physical controls for the earphones. Standard Beats Flex were originally priced at $49.99, but Apple increased the price to $69.99 in late 2021, likely due to supply chain issues that increased the cost of components. Occasional sales have, however, continued to drop pricing to the $50 range from time to time.
The limited-edition Girls Don't Cry Beats Flex will be available for $69.99 (£69.99 / ¥9800) starting Saturday, April 1, via Girlsdontcryshop.com and Dover Street Market locations in the United States, United Kingdom, and Japan. Verdy will also host a special retail pop-up on April 1 at Rise Above Gallery in Osaka, Japan.
Saturday February 7, 2026 9:26 am PST by Joe Rossignol
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie.
"Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...
Thursday February 5, 2026 12:22 pm PST by Joe Rossignol
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld.
The report, citing industry sources, is available in English on Macworld.
Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Thursday February 5, 2026 12:54 pm PST by Joe Rossignol
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026.
"I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
Friday February 6, 2026 3:06 pm PST by Juli Clover
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do.
The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up.
Upgraded Architecture
The next-generation...
Tuesday February 3, 2026 7:47 am PST by Joe Rossignol
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April.
Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far.
iOS 26.3
iPhone to Android Transfer Tool
iOS 26.3 makes it easier...
So you get all the poor sound quality, poor battery and other inconvenience of wireless, but you still get all the inconvenience of having to physically have a wire hanging off your head too? Yeah sign me up
I had the BeatX which was its predecessor. The battery lasted a lot longer (8hr) than AirPods (5hr) and you can hang it like a necklace since there are magnets to attach the buds. It also had the W1 for device switching and easy paring and physical buttons for controls. If it wasn’t for the noise cancellation on the AirPod Pros I would probably still be using my BeatsX. The current Beats Flex actually has 12hr battery life compared to the Airpods Pro’s 6hr.
