Apple's Back to School Deals Launching Soon in Europe, Asia and the Middle East - MacRumors
Skip to Content

Apple's Back to School Deals Launching Soon in Europe, Asia and the Middle East

Apple today plans to launch its annual "Back to School" promotion in the UK and select countries in Europe, Asia, and the Middle East. Websites in countries where back to school deals will be going live soon are currently down.

2022 back to school apple feature
Higher education students and educators in eligible countries can get an Apple gift card, AirPods, or Apple Pencil with the purchase of select Macs and iPads.

Gift cards are available in the UK, France, Italy, Norway, Sweden, Poland, Ireland, Austria, the Netherlands, Spain, Portugal, Switzerland, and Denmark. In the UK, gift cards valued at up to £130 are available with the purchase of an eligible device, and in other European countries, the amount tops out at €150.

AirPods or an ‌Apple Pencil‌ are available for free with a Mac or an iPad purchase in Germany, Hungary, Czechia, Belgium, Türkiye, Hong Kong, China, Taiwan, Vietnam, Malaysia, and the United Arab Emirates. Customers who buy a 24-inch iMac, MacBook Pro, or MacBook Air can get AirPods 3 with Lightning Case for free, while customers who purchase a Mac mini can get AirPods 2 for free. Upgrades to higher-tier AirPods are available for an additional fee, so those eligible for AirPods 2 can upgrade to AirPods 3 or AirPods Pro, and those eligible for AirPods 3 can upgrade to AirPods Pro. Those who buy an iPad Pro or an iPad Air will get a free second-generation ‌Apple Pencil‌.

Qualifying devices include the ‌MacBook Air‌, ‌MacBook Pro‌, ‌iMac‌, and ‌Mac mini‌, as well as the ‌iPad Pro‌ and the ‌iPad Air‌.

Apple is providing its standard educational discounts, and students are able to get lower prices on Macs and iPads through the EDU store in each country. Students are also eligible for AppleCare+ at a 20 percent discount.

Apple's Back to School promotion requires verification through UNiDAYS in many countries, with full terms and conditions available on the promotional pages for Apple's country-specific websites.

Back to School deals will be available when the EDU stores in each country come up in a few hours and they will last through October 23, 2023.

Popular Stories

Apple Event Logo

Apple to Launch These 15+ New Products Later This Year

Friday March 27, 2026 2:03 pm PDT by
March has been an incredibly busy month for Apple, with the company unveiling more than 10 new products and accessories. We said hello to the MacBook Neo at the start of the month, and we bid farewell to the Mac Pro at the end of it. Nevertheless, there is still a lot more to come this year. Beyond the usual annual updates to iPhones and Apple Watches, Apple's all-new smart home hub is...
iOS 26

iOS 26.4 Adds Two New Features to CarPlay

Tuesday March 24, 2026 1:55 pm PDT by
iOS 26.4 was released today, and it includes a couple of new features for CarPlay: an Ambient Music widget and support for voice-based chatbot apps. To update your iPhone 11 or newer to iOS 26.4, open the Settings app and tap on General → Software Update. CarPlay will automatically offer the new features so long as the iPhone connected to your vehicle is running iOS 26.4 or later....
Mac Pro Feature Teal

Apple Confirms Mac Pro Is Dead, No Future Models Planned

Thursday March 26, 2026 2:04 pm PDT by
Apple has discontinued the Mac Pro and has removed the machine from its website, reports 9to5Mac. Apple said it does not plan to design a new version of the Mac Pro, and no new model will be coming in the future. The Mac Pro was last updated in 2023, which was when Apple added an M2 Ultra Apple silicon chip, but the chassis has not been refreshed since 2019. Apple redesigned the Mac Pro to...

Top Rated Comments

contacos Avatar
36 months ago
Chill. Summer break doesn’t even START for another 2,5 weeks here in parts of Germany 😅
Score: 2 Votes (Like | Disagree)
36 months ago
For a sec I got so pissed and thought to myself "Dammit!! I just ordered my 15-inch MacBook Air through the student section, and you're telling me I could've gotten a free pair of AirPods, too?!" but then I read the last part about having to verify my education.... yeah, I'm good

Score: 2 Votes (Like | Disagree)
35 months ago

Ummm…. It’s half way in July. US schools open in August/September. (Depending on the state)
Fun fact: K12 schools in the US run as late as the end of June in some areas, and start as early as late July in other regions. There is only a 3-4 week period during which no US K12 schools are operating, with the exception of summer schools and some year-round experimental sites.
Score: 1 Votes (Like | Disagree)
35 months ago
This is getting worse and worse…. Used to be able to get a free iPod for a $1000 laptop, now an apple pencil?
Score: 1 Votes (Like | Disagree)
Apple Fan 2008 Avatar
36 months ago

Summer in the US is OVER. NFL training camps start in a couple of weeks... time to get back to school and work, ppl.
Ummm…. It’s half way in July. US schools open in August/September. (Depending on the state)
Score: 1 Votes (Like | Disagree)