Deals: Amazon Takes $100 Off New 15.3-Inch MacBook Air, Available From $1,199

i wonder how long can apple keep up with this 8gb base trend. and before ppl comment "8gb is more than enough for most" yeah so was 4gb back in the days but tech moves forward.

i wonder how long can apple keep up with this 8gb base trend. and before ppl comment "8gb is more than enough for most" yeah so was 4gb back in the days but tech moves forward.

Apple can keep up with 8GB base as long as people keep buying. It actually serves Apple well. People who know no better buy too little for their present & future needs and that leads to eventually realizing they need more horsepower under the hood. Replacements come sooner, making Apple more money.

People who do know better opt to pay outrageous prices to get it where "it should be" (or better), raining great profit on Apple for additional RAM and more SSD, now only available from a single source that can basically charge anything it wants. Again, Apple makes lots of additional money on this "smarter" crowd "getting it right."

We consumers actually control all such wants. We simply have to illustrate our demand in the language any seller understands: stop buying and seller will evolve their product (and/or upgrade pricing) to better motivate us to part with our money. Consumers seem to have just forgotten the great power of collectively endorsing or rejecting with their wallet. Instead, we roll over and buy anyway... and then complain about it on forums.

Revenue speaks farrrrrrrrrrrr louder than words.

I used the base model with the 8gb ram and it burst into flames when I launched chrome. When will Apple learn?

I agree, 16 GBs and 512 GB should be standard now. You would be surprised how tech savvy the average consumer is on stuff like this these days. Came across a Twitter thread yesterday about the 2020 MacBook Air being on sale at COSTCO for 750, yet everyone in the comments seem pan it for the 8 GBs of RAM. Apple needs to show a little good will. Yeah, its DDR5 and its likely super fast. But the reality is people are keeping devices longer. Then again, I still use a 2015 13 inch MacBook Pro with a Broadwell CPU and 8 GBs of DDR3 and its surprisingly works well for email, web browsing, listening music, watching YouTube. So, maybe thats the angle Apple is approaching this from.

Tired of this useless base models, just axe the 8GB will ya?

You might as well wait for the M3

I am waiting for the M3 (13" that is)...so I can get the M2 at an even cheaper price.