Apple Store Taken Down Ahead of 'Scary Fast' Event Later Today
Apple has taken down its online store ahead of its "Scary Fast" event at 5 p.m. Pacific Time today. This is a common marketing tactic for the company.

At the event, Apple is expected to announce an updated 24-inch iMac with the M3 chip, and updated 14-inch and 16-inch MacBook Pro models with M3 Pro and M3 Max chips. In addition, the Magic Keyboard, Magic Mouse, and Magic Trackpad for the Mac are expected to be updated with USB-C charging ports instead of Lightning. There is also a slim chance that a seventh-generation iPad mini will be announced at the event.
The event is being held online, with no in-person component at Apple Park. A live stream will be available on Apple's website, on YouTube, and in the Apple TV app.
Stay tuned for complete coverage of Apple's announcements.
Popular Stories
Apple recently announced that Tim Cook will be stepping down as CEO later this year, after 15 years of leading the company.
Effective September 1, Apple's hardware engineering chief John Ternus will become the company's next CEO, while Cook will become executive chairman of Apple's board of directors. In his new role, Apple said Cook will assist with "certain aspects" of the company,...
While the iPhone 18 Pro and iPhone 18 Pro Max are not launching until September, there are already plenty of rumors about the devices.
It was initially reported that the iPhone 18 Pro models would have fully under-screen Face ID, with only a front camera visible in the top-left corner of the screen. However, the latest rumors indicate that only one Face ID component will be moved under the...
Social network Reddit recently began blocking mobile visitors to its website while pushing them to download the official Reddit app, and it's fair to say that the move is not going down well with users.
If you visit reddit.com on your iPhone today, you may see a new popup that can't be dismissed, asking you to "get the app to keep using Reddit."
A Reddit spokesperson told Ars Technica...