AirTag With New Chip and Improved Location Tracking Due Next Year
Apple's next-generation AirTag item tracker is on track to launch in mid-2025, Bloomberg's Mark Gurman reports.

In his latest "Power On" newsletter, Gurman discussed Apple's work on the next-generation version of the AirTag, codenamed "B589." Apple is currently completing manufacturing tests with partners in Asia and the new item tracker is still timetabled to launch around the middle of next year. The new model will apparently feature an upgraded chip and enhanced location tracking capabilities.
In October 2023, Apple analyst Ming-Chi Kuo said mass production of the second-generation AirTag had been postponed from the fourth quarter of 2024 until some point in 2025. He believes the new AirTag will have some kind of integration with Apple's Vision Pro headset, but he has not shared any more specific details. See our AirTag 2 guide for more information.
Popular Stories
Despite knowing that the iPhone Duo would face "severe supply constraints" due to manufacturing challenges, Apple chose to begin iPhone Duo pre-orders on Friday instead of waiting until it had more inventory ready, according to Bloomberg's Mark Gurman. In his Power On newsletter today, he called this decision a "major mistake."
"Let me cut to the chase: Apple made a major mistake here," he...
Apple's long-rumored smart home hub will have an iMac G4-style design and a host of unique features, Bloomberg's Mark Gurman reports.
The smart home hub is said to feature a square 6-inch display, with variants that can be placed on a countertop or mounted on a wall. It features a single FaceTime camera on the front, with microphones and speakers in its connected base. Gurman described the...
Apple plans to introduce a series of new smart home products on Tuesday, October 13, according to Bloomberg's Mark Gurman.
Apple reportedly plans to debut its long-awaited smart home hub device, a new HomePod mini, and a new Apple TV on the date. The new HomePod mini and Apple TV are set to retain their existing designs, but tout faster chips to support Siri AI. The new HomePod mini will...