Today marks 18 years since Apple CEO Steve Jobs unveiled the original iPhone and Apple TV at Macworld Expo 2007.
Standing on stage, Jobs introduced the iPhone as a product that combined three revolutionary functions: "an iPod with touch controls, a phone, and a breakthrough internet communications device." He emphasized that these were not three separate devices, but one, and said, "Today, Apple is going to reinvent the phone."
This vision materialized as a device that broke away from industry conventions, featuring a sleek aluminum and plastic body, a 3.5-inch multi-touch display that precluded the need for a physical keyboard, a 2-megapixel camera, and iPhone OS—a mobile operating system that provided unprecedented functionality compared to the feature phones of its time. The iPhone consolidated multiple devices into one and laid the groundwork for future innovation.
While the iPhone dominated headlines, Apple also formally introduced the Apple TV, a product that had initially been previewed as "iTV" during a previous event in September 2006. Apple TV was presented as a set-top box designed to bring iTunes content to the television. The device allowed users to wirelessly stream movies, TV shows, music, and photos from their Mac or PC directly to their TV. It featured a 40GB hard drive for local content storage and supported 720p HD resolution, offering both HDMI and component video output, and was priced at $299.
Another notable announcement was Apple's decision to change its corporate name from "Apple Computer, Inc." to simply "Apple Inc." Jobs said that Apple was no longer just a computer company, signaling its intention to dominate multiple sectors.
Saturday February 7, 2026 9:26 am PST by Joe Rossignol
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie.
"Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...
Thursday February 5, 2026 12:22 pm PST by Joe Rossignol
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld.
The report, citing industry sources, is available in English on Macworld.
Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Thursday February 5, 2026 12:54 pm PST by Joe Rossignol
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026.
"I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
Friday February 6, 2026 3:06 pm PST by Juli Clover
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do.
The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up.
Upgraded Architecture
The next-generation...
Tuesday February 3, 2026 7:47 am PST by Joe Rossignol
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April.
Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far.
iOS 26.3
iPhone to Android Transfer Tool
iOS 26.3 makes it easier...
A fun look down memory lane ('https://forums.macrumors.com/threads/apple-announces-the-iphone.267804/'):
The iPhone looks awesome, but it's just too expensive for most people.
Holy **** that thing was cool!
*eats crow*
Just one thing... did anybody noticed the click wheel is gone... I don't know about you but I'm not crazy about having to use my finger to scroll up and down in that way...
If it had 3g, and was half the price then maybe, but the reality is if you look at the overall market, the proportion of people spending more than £75 on a handset is smaller than most people would think.
Did the phone really need to be "reinvented". IMHO is product is going nowhere.
-large touch screen for $600?
No thanks- I'll stick to my BB Pearl I got FREE from TMobile
Already gives me all the push email, internet, video, & music I need.
Nothing revolutionary here folks. Move along..
Being cutting edge in the computer world is now far more difficult, even more so with no exciting new chips for a while. This is a step sideways, it's a gamble and it may just pay off
And let's hope Apple Inc. opens up the iPhone to developers...I can think of a lot of useful Widgets I'd like to see ported to this puppy before June.
How many times can I repeat myself "There is nothing revolutionary about a touch screen interface!!" Tablet PCS have been around for years!
This could either be the 2nd coming of the iPod, or the 2nd coming of the Newton.
Bottom line, its NOT a slam dunk.
The only real advantage this has over other phones is its prettier-
People prefer having real keyboards- not touch screens that scratch up & are super hard to type on.
