All three cable types are available in 1.5-meter (5-foot) and 20-centimeter (8-inch) lengths and both lengths are priced at $18.99 for a single cable. The 1.5-meter versions of USB-C to USB-C and USB-A to USB-C are also available in 2-packs for $34.99.
The 1-pack versions of the 1.5-meter cables are available in Bolt Black, Surge Stone, and Rapid Red, though the Rapid Red versions of the USB-A to USB-C and USB-C to Lightning won't be available until summer. The USB-C to USB-C cable is also available in a Nitro Navy color.
The 2-pack versions of the 1.5-meter USB-C to USB-C and USB-A to USB-C cables, as well as the three 20-centimeter cables, are available only in Bolt Black.
The new Beats cables are made with a woven design for increased durability and to prevent tangles, with the USB-C to USB-C cables supporting charging at up to 60 watts while the USB-A to USB-C cables support charging at up to 15 watts. Data speeds on both are limited to USB 2.0 rates. The USB-C to Lightning cables support fast charging on select iPhone and iPad models, though Beats did not specify an exact wattage limit.
To promote the launch, the Beats "Pill People" have returned in a brief ad spot voiced by comedians Ben Marshall, Desi Banks and Megan Stalter.
The new cables are available to order starting today at apple.com in the United States, with on-shelf availability starting this Thursday, April 17.
The debut of the new cables from Beats follows the launch of cases for the iPhone 16 series back in September and December as the brand has worked to expand its product portfolio into new accessory categories.
Thursday February 5, 2026 12:54 pm PST by Joe Rossignol
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026.
"I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
Tuesday February 3, 2026 7:47 am PST by Joe Rossignol
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April.
Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far.
iOS 26.3
iPhone to Android Transfer Tool
iOS 26.3 makes it easier...
Tuesday February 3, 2026 12:45 pm PST by Joe Rossignol
Apple recently acquired Israeli startup Q.ai for close to $2 billion, according to Financial Times sources. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014.
This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019....
Thursday February 5, 2026 12:22 pm PST by Joe Rossignol
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld.
The report, citing industry sources, is available in English on Macworld.
Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Friday February 6, 2026 3:06 pm PST by Juli Clover
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do.
The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up.
Upgraded Architecture
The next-generation...
I recommend buying Anker Thunderbolt 4 or USB C 4 cables, and then you don’t have to worry about anything…top power delivery and top speed….never have to worry about which cable you have.
Then replace with Thunderbolt 5 as you get Macs with that etc…
My biggest issue with USB-C cables is knowing which ones can transfer data quickly and at what speed -- and which ones are strictly for power. I *really* wish they had some kind of universal labelling system.
I was so fed up with my collection of USB C cables that I threw nearly all of them out. My collection spanned back 10 years and of course they ranged from USB 2,3,3.1,3.2,4. I had no idea if they were power only, data and power, video out etc. The only one I kept was the one that came with my AirPods which stays on my desk at all times which I use to charge my keyboard and mouse when they run low.
I ended up buying 10 USB 4 cables (C to C) and 10 (C to A) USB 3.1 gen 2 cables. I like knowing that if I grab a C to C cable it can do absolutely everything from 240W charging to video out etc. I’m still keeping my collection of micro and mini usb cables though, sure it may not be 2005 now but who knows what tomorrow will bring?
Yes they are cool, but the price is crazy. In my case, since I lose cables, or give them away to friends/family that need one, far too often I'll stick with some cheaper alternatives from Anker, Belkin, et.al.
