Apple's New Mac Ads Highlight Battery Life and Anti-Glare Nano-Texture Display
Apple today shared new MacBook Pro ads, promoting features like the nano-texture display option and the long battery life.
The first spot features a man sunbathing on a rooftop with his MacBook Pro. The sun is blazing, but the Mac's display remains perfectly visible thanks to the nano-texture display.
Any of Apple's latest MacBook Pro models can be purchased with a nano-texture display option that's designed to cut down on glare when in sunlight and bright indoor lighting. For the anti-glare effect, Apple etches the glass at the nanometer level, and the etching scatters light to remove glare. Adding nano-texture is a $150 upgrade.
Apple's second ad features a man who lost his MacBook Pro charger, but he's unaware of that fact because his battery lasts so long. MacBook Pro models with the standard M4 chip can last for up to 24 hours when streaming video and up to 16 hours when browsing the web, marking the longest battery life in a Mac to date.
Both of Apple's ads link to Apple's "Mac Does That" website, which is aimed at people who are new to the Mac. It walks through all of the different Mac features, and has an FAQ on how to transfer from a Windows PC to a Mac.
Popular Stories
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie.
"Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do.
The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up.
Upgraded Architecture
The next-generation...
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld.
The report, citing industry sources, is available in English on Macworld.
Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps.
The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future.
To set up the...
New MacBook Pro models with the M5 Pro and M5 Max chips could arrive as soon as Monday, March 2, according to Bloomberg's Mark Gurman.
In today's "Power On" newsletter, Gurman said that the release of new MacBook Pro models is tied to the release of macOS Tahoe 26.3. The launch is said to be slated for as early as the week of March 2. He added that the M4 Pro and M4 Max models on sale today...
