Apple Support App to Offer New ChatGPT-Like Feature [Updated]

Tuesday August 5, 2025 7:04 am PDT by Joe Rossignol

GeekWebGuides last month revealed an upcoming Support Assistant feature in the Apple Support app, and now there is further evidence of it.

Apple Support App General Feature
Apple recently updated its website with Terms of Use for the Support Assistant, according to GeekWebGuides contributor Aaron Perris. The page confirms that the feature will be a ChatGPT-like chat tool powered by generative AI, with customers able to receive generated answers to their questions about various Apple products and services.

You can already chat with a human in the Apple Support app, whereas this tool will be a bot.

"Support Assistant uses generative models," says Apple's Terms of Use. "You understand and agree that generative models may occasionally generate incorrect, misleading, incomplete, offensive, or harmful outputs."

Apple says the tool is for technical support only.

Apple last updated its Support app on July 15, which is the same date listed in the Terms of Use. To the best of our knowledge, however, the Support Assistant has yet to launch. There is precedent for Apple updating its Legal page about a feature before it launches, but leave a comment if you find the Support Assistant.

The feature will likely be available in the U.S. only, at least initially, as the Terms of Use have not been published in any other countries.

Update — 9:45 a.m. Pacific Time: Some users have access to an "Early Preview" of the feature.

Tag: Apple Support

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Top Rated Comments

iMean

16 months ago

It can't be worse than https://communities.apple.com/.
Every answer an that site is basically:

- Update your system
- Reset SMC
- Reinstall everything, we don't care if you lose your data

😅

Score: 10 Votes (Like | Disagree)

callison

16 months ago

This trend sucks. Tried to get a human yesterday at uber and it was impossible.

My question was on car seats. The bot didn't have any info on that. Found a link on their website on car seats. (404 error).
Found a phone number online (we no longer accept phone calls)
E-mailed investor relations (we will only reply to investing questions)

frustrating as hell.

Score: 6 Votes (Like | Disagree)

Dr McKay

16 months ago

It can't be worse than https://communities.apple.com/.
Every answer an that site is basically:

- Update your system
- Reset SMC
- Reinstall everything, we don't care if you lose your data

😅

Sounds like Microsoft support community site, every fault seems to get the same copy pasted “answer” filled with useless advice from a user with more awards under their username than a North Korean General has medals.

Score: 6 Votes (Like | Disagree)

Paddle1

16 months ago

"You understand and agree that generative models may occasionally generate incorrect, misleading, incomplete, offensive, or harmful outputs."

How reassuring.

Score: 6 Votes (Like | Disagree)

nfl46

16 months ago

I certainly hope that this does not lead to job losses in the long run. Perhaps Apple will carefully assess the situation before making any decisions regarding their workforce.

Score: 4 Votes (Like | Disagree)