Apple will offer the upcoming iPhone 17 Pro and iPhone 17 Pro Max in a new orange color, according to Bloomberg's Mark Gurman.
Gurman made the claim in the latest edition of his Power On newsletter, adding that the new iPhone 17 Air – replacing the iPhone 16 Plus – will come in a new light blue color.
We've heard multiple rumors about a new iPhone 17 Pro color being a shade of orange. The color has previously been described as having a copper finish. Dummy models have appeared that supposedly feature all the shades that Apple has chosen for its high-end smartphones. The other colors these have included are black, white, and dark blue.
The new lighter blue color option for the iPhone 17 Air has also been rumoredmultiple times. It was first mentioned by Weibo leaker "Fixed Focus Digital," who suggests that this blue shade will be central to Apple's marketing for the new device. Described as significantly lighter than any previous blue Apple has released, the color may appear almost white in low-light conditions.
Gurman has not mentioned any other colors for Apple's new iPhone lineup, but this is the first time he has referenced orange and light blue for iPhone 17 Pro and iPhone 17 Air, respectively, suggesting he is confident the rumors are true.
Apple has stuck with muted colors for its recent iPhone "Pro" models made from titanium. For the iPhone 16 Pro, Apple offered a new Desert Titanium color. The iPhone 16 Pro also comes in Natural Titanium, White Titanium, and Black Titanium. Apple is expected to adopt a part-glass, part aluminum for the iPhone 17 Pro models, so at least some new colors seem like a given.
The iPhone 17 series is now just weeks away. Apple's iPhone event this year is rumored to be scheduled for Tuesday, September 9. If Apple follows the traditional pattern, iPhone 17 pre-orders would begin on the Friday, September 12. The new devices would then likely reach customers and retail stores the following Friday, September 19.
Saturday February 7, 2026 9:26 am PST by Joe Rossignol
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie.
"Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...
Friday February 6, 2026 3:06 pm PST by Juli Clover
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do.
The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up.
Upgraded Architecture
The next-generation...
Thursday February 5, 2026 12:22 pm PST by Joe Rossignol
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld.
The report, citing industry sources, is available in English on Macworld.
Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Monday February 9, 2026 6:24 am PST by Joe Rossignol
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps.
The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future.
To set up the...
New MacBook Pro models with the M5 Pro and M5 Max chips could arrive as soon as Monday, March 2, according to Bloomberg's Mark Gurman.
In today's "Power On" newsletter, Gurman said that the release of new MacBook Pro models is tied to the release of macOS Tahoe 26.3. The launch is said to be slated for as early as the week of March 2. He added that the M4 Pro and M4 Max models on sale today...
I hope they start releasing some vibrant colors like this. I’m probably always going to buy the “Pro” versions of these phones, and I’m so tired of these muted bland colors every year.
