Apple TV's 'Vibrant' Rebranding Starts to Appear in Latest iOS 26.1 Beta

Following Apple's one-line announcement earlier today that Apple TV+ is being rebranded as simply Apple TV with a "vibrant new identity," the first hints of that vibrancy have appeared in the latest betas seeded shortly after.

apple tv rebrand icon
The Apple TV app icons and other visuals across the latest releases like iOS 26.1 and tvOS 26.1 beta 3 have adopted a hint of glasslike multicolor, replacing the previous subdued gray theme.

The rebrand has also appeared on press pages for the Apple TV service, but it has not yet propagated to consumer-focused pages.

apple tv press rebrand
It remains to be seen whether there will be additional components to the rebranding beyond the name and logo changes, but if there are, we should be seeing them fairly soon.

Popular Stories

maxresdefault

Apple Shows Off a Key Reason to Upgrade to the iPhone 17

Saturday February 7, 2026 9:26 am PST by
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie. "Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...
Finder Siri Feature

Why Apple's iOS 26.4 Siri Upgrade Will Be Bigger Than Originally Promised

Friday February 6, 2026 3:06 pm PST by
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do. The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up. Upgraded Architecture The next-generation...
wwdc sans text feature

Apple Rumored to Announce New Product on February 19

Thursday February 5, 2026 12:22 pm PST by
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report, citing industry sources, is available in English on Macworld. Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
apple wallet drivers license feature iPhone 15 pro

Apple Says These 7 U.S. States Plan to Offer iPhone Driver's Licenses

Monday February 9, 2026 6:24 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps. The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future. To set up the...
14 inch MacBook Pro Keyboard

New MacBook Pros Could Now Arrive in March

Sunday February 8, 2026 6:02 am PST by
New MacBook Pro models with the M5 Pro and M5 Max chips could arrive as soon as Monday, March 2, according to Bloomberg's Mark Gurman. In today's "Power On" newsletter, Gurman said that the release of new MacBook Pro models is tied to the release of macOS Tahoe 26.3. The launch is said to be slated for as early as the week of March 2. He added that the M4 Pro and M4 Max models on sale today...

Top Rated Comments

turbineseaplane Avatar
17 weeks ago
This cracks me up so much.

It's like their whole "design" team just discovered Photoshop filters for the first time.

Time really is a flat circle.

Attachment Image
Score: 51 Votes (Like | Disagree)
Selena Agna Avatar
17 weeks ago
Imagine the number of OS bugs could have been fixed with the money spent on this pointless rebranding.
Score: 30 Votes (Like | Disagree)
Slix Avatar
17 weeks ago

Imagine the number of OS bugs could have been fixed with the money spent on this pointless rebranding.
I'm sure that the graphic designers who made the new logos and the marketing people who changed all the terminology across the website and everything are great coders too. :P
Score: 29 Votes (Like | Disagree)
Apple-achian Avatar
17 weeks ago
Can Apple coordinate with the government and sanctions any nations with piracy sites? It's incredibly demoralizing to see thieves have access to quality Apple TV programming, without helping pay for it.
Score: 25 Votes (Like | Disagree)
Selena Agna Avatar
17 weeks ago

I have a feeling this was in response to Apple's latest MLB broadcasting. There was genuine confusion from certain age demographics as to where they could watch the games. Just my guess.
Didn't it get more confusing now though?
There's a paid subscription called Apple TV which you can access via an app called Apple TV, but maybe you'll have to buy a hardware box called Apple TV if your television doesn't offer it in its OS.


(Side note, Tim Cook insisting on calling every single product or service Apple XYZ makes the "i" branding of the Jobs 2-era seem downright acceptable.)
Score: 22 Votes (Like | Disagree)
abatabia Avatar
17 weeks ago
Apple TV needs less of a rebrand and more series that don’t fall off a cliff after the first season.
Score: 20 Votes (Like | Disagree)