AT&T Targets T-Mobile in New Ad Campaign
AT&T today launched a new ad campaign that goes after T-Mobile, calling out the "litany of misleading and deceiving claims in T-Mobile's marketing."
AT&T's new ad features actor Luke Wilson, with Wilson calling T-Mobile the "master of breaking promises." AT&T points out that the BBB's National Advertising Review Board has recommended T-Mobile change its advertising 16 times over the past four years, though AT&T fails to mention that the NARB also found that some claims were accurate.
Verizon, AT&T, and T-Mobile often ask the National Advertising Review Board to investigate the advertising claims that their competitors are making, and all three carriers are regularly asked to make various changes as a result.
AT&T says that it covers 300,000 more square miles than T-Mobile, and that it had the fewest dropped calls in recent tests. AT&T claims that it is the first and only network to offer a guarantee for its wireless and fiber networks, providing "transparent communication" and proactive bill credits during outages.
Popular Stories
Apple added a new iPhone Handoff feature to iOS 27 that allows you to switch between two iPhones while using the same phone number on each device. T-Mobile and Deutsche Telekom are the first carriers to offer iPhone Handoff, and Apple said Verizon and EE will add support later this year, but AT&T is noncommittal about the feature.
A spokesperson for AT&T told CNET that the carrier sees...
A subset of iPhone 18 Pro Max users in the U.S. are experiencing issues with AT&T cellular connectivity and/or eSIM provisioning, according to complaints across the GeekWebGuides Forums, Reddit, and the Apple Support Community.
Affected users are unable to connect to the AT&T network for phone calls, text messages, or data.
Notably, the U.S. version of the iPhone 18 Pro Max is the only new...
With just three days to go until the iPhone Duo is released, Apple is getting ready for the launch. Behind the scenes, the App Store now has screenshots of Apple's built-in apps running on the Duo. We've seen some apps in marketing materials, but images of the ones we haven't seen give us an idea of what it will be like using the iPhone Duo day to day.
Many apps are shown in landscape...
![Apple Pulls Keynote, Pages and Numbers From App Store [Update: Back]](https://images.macrumors.com/t/Okb7kitB_gNr6qe5Pex9nQIysD8=/112x112/article-new/2026/01/Apple-Creator-Studio-iWork-suite.jpg)
