Apple plans to launch a rebranded "Sales Coach" app on the iPhone and iPad later this month, according to a source familiar with the matter.
"Sales Coach" will arrive as an update to Apple's existing "SEED" app, and it will continue to provide sales tips and training resources to Apple Store and Apple Authorized Reseller employees around the world. For example, there are articles and videos highlighting everything from reasons to upgrade to a newer iPhone to popular iPad features.
Apple is aiming to release the "Sales Coach" app on Monday, February 23, our source said. It will have two major changes compared to the "SEED" app, including an all-new Liquid Glass design, and later an AI chatbot that can provide Apple Store and Apple Authorized Reseller employees with sales tips and product information.
When it arrives in a later update, the chatbot will be accessible from the "Ask" tab in the app, and employees will be able to ask it various Apple product knowledge questions. For example, they could ask about the iPhone Air's key features, or inquire about how the Instant Hotspot feature on the Mac works. We have not confirmed if the chatbot uses Apple's own large language model, or if it relies on a third-party platform.
"Sales Coach" is also rolling out on the web at salescoach.apple.com. It is an internal tool for Apple sales partners, so it is not publicly accessible.
Tuesday February 10, 2026 4:27 pm PST by Juli Clover
Apple is planning to launch new MacBook Pro models as soon as early March, but if you can, this is one generation you should skip because there's something much better in the works.
We're waiting on 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips, with few changes other than the processor upgrade. There won't be any tweaks to the design or the display, but later this...
Wednesday February 11, 2026 10:07 am PST by Juli Clover
Apple today released iOS 26.3 and iPadOS 26.3, the latest updates to the iOS 26 and iPadOS 26 operating systems that came out in September. The new software comes almost two months after Apple released iOS 26.2 and iPadOS 26.2.
The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update.
According to Apple's release notes, ...
Thursday February 12, 2026 11:17 am PST by Joe Rossignol
Apple plans to release an iPhone 17e and an iPad Air with an M4 chip "in the coming weeks," according to the latest word from Bloomberg's Mark Gurman.
"Apple retail employees say that inventory of the iPhone 16e has basically dried out and the iPad Air is seeing shortages as well," said Gurman. "I've been expecting new versions of both (iPhone 17e and M4 iPad Air) in the coming weeks."...
Friday February 13, 2026 2:01 pm PST by Joe Rossignol
Apple plans to launch a rebranded "Sales Coach" app on the iPhone and iPad later this month, according to a source familiar with the matter.
"Sales Coach" will arrive as an update to Apple's existing "SEED" app, and it will continue to provide sales tips and training resources to Apple Store and Apple Authorized Reseller employees around the world. For example, there are articles and videos...
Wednesday February 11, 2026 3:36 am PST by Tim Hardwick
The MacBook Air is Apple's most popular laptop – a thin, fanless machine that wields quiet power thanks to the efficiency of Apple silicon. While the M4 model isn't exactly old, attention is already turning to its successor.
Apple doesn't telegraph new product launches ahead of time, but we can draw a surprisingly clear picture of what to expect by looking at Apple's silicon roadmap,...
I feel for the store employees, who are going to be further limited in what they can say by a bot that cannot properly interpret context. We're moving so far away from genuine human connection.
What disturbs me about this is the term "Sales Coach". Apple Stores didn't used to be focused on sales. It was a unique place to go with cool products and a knowledgeable staff. The idea was that by listening to you and treating you like a genuine person, they could help you in some way. That help could result in a purchase of an Apple product, but the staff wasn't necessarily there to "sell" you anything.
I feel for the store employees, who are going to be further limited in what they can say by a bot that cannot properly interpret context. We're moving so far away from genuine human connection.
"I can certainly understand how frustrating that must be for you..." - just be a genuine human and fix my issue
"I can certainly understand how frustrating that must be for you..." - just be a genuine human and fix my issue
Im so sick of that generic meaningless platitudes, just solve my issue. This is what happens when businesses become so big where the people that make the decisions and the people that serve the customer are universes apart. These businesses need to be broken up, we need smaller and mid-sized businesses to serve customers, we need management that understands the reality of sales, service and support.
This shows that Apple is giving more attention to sales than quality. Profit first. Not the strategy that worked very well. When Apple products sold themselves because of quality.
