The special new color that Apple is considering for the iPhone 18 Pro and iPhone 18 Pro Max this year is red, according to Bloomberg's Mark Gurman.
Specifically, he said that Apple is testing a "deep red" finish for the two devices.
If this rumor materializes, it would be the first time that the Pro and Pro Max models ever come in red, and the iPhone 18 Pro models would be the first iPhone models to be available in red since the iPhone 14 and iPhone 14 Plus in (PRODUCT)RED. However, it sounds like it would be more of a burgundy finish than a bright red.
While it was previously rumored that Apple was also considering purple and brown finishes for the iPhone 18 Pro models, Gurman said he believes that those color options are "just variants of the same red idea — given that the tones are fairly similar." In other words, it sounds like those two color options will not actually be offered.
As for the foldable iPhone, Gurman said Apple plans to "stay away from fun colors" and stick to more traditional space gray/black and silver/white finishes.
Apple is expected to unveil the iPhone 18 Pro and foldable iPhone models in September.
Some Apple retail employees have been told to warn customers against visiting to purchase an iPhone Duo without a pre-order on Friday, October 23.
Apple Store employees told GeekWebGuides that they have been advised that there will likely be no iPhone Duo stock available for walk-in purchases on launch day. Staff have been instructed to discourage customers without pre-orders from coming in...
Tuesday October 20, 2026 11:12 am PDT by Juli Clover
With just three days to go until the iPhone Duo is released, Apple is getting ready for the launch. Behind the scenes, the App Store now has screenshots of Apple's built-in apps running on the Duo. We've seen some apps in marketing materials, but images of the ones we haven't seen give us an idea of what it will be like using the iPhone Duo day to day.
Many apps are shown in landscape...
Sunday October 18, 2026 7:33 am PDT by Joe Rossignol
Despite knowing that the iPhone Duo would face "severe supply constraints" due to manufacturing challenges, Apple chose to begin iPhone Duo pre-orders on Friday instead of waiting until it had more inventory ready, according to Bloomberg's Mark Gurman. In his Power On newsletter today, he called this decision a "major mistake."
"Let me cut to the chase: Apple made a major mistake here," he...
I would genuinely like to hear a single use case or relative advantage of a foldable phone over the existing form factor.
It's literally the ability to turn it into a bigger screen while also not taking up that much more space in your pocket. That said, I'm not interested myself. The tradeoff's of having a screen that is plastic again so it can bend, and the additional failure points of a hinge are just a hard pass for me. I don't think the tradeoffs are worth it. I'd rather just grab my iPad or laptop if I want a bigger screen.
Apple's first foldable iPhone, with a book-style design featuring a 5.4-inch outer display and a 7.6-inch inner display with a minimal crease down the middle.
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