Apple has continued posting short videos featuring its new Little Finder Guy mascot on TikTok and YouTube Shorts, taking advantage of the popularity of the anthropomorphized Mac Finder icon.
The short videos promote the MacBook Neo through a series of Mac tips, all of which include Little Finder Guy in cute poses. A video about journaling features the character with a book and a pen, while another about the Passwords app has Little Finder Guy with a magnifying glass.
Apple has shared nine Little Finder Guy videos this week, and on TikTok, the thumbnails for the videos come together to make a Little Finder Guy mosaic on the Apple TikTok page.
Now that Apple has likely completed its Little Finder Guy image on TikTok, videos with the character could stop or become less frequent, but Apple might opt to keep the mascot around because of how it's caught on.
Apple introduced Little Finder Guy after launching the MacBook Neo in early March, and Apple users immediately liked the character. Stephen Hackett of 512 Pixels created a 3D print version, and Basic Apple Guy has a series of mockups, plus stickers for sale. PCalc's James Thomson also made a set of 5K Little Finder Guy wallpapers.
Bloomberg's Mark Gurman has high expectations for Apple's first foldable iPhone.
In his Power On newsletter today, he said the foldable iPhone will be "the most significant overhaul in the iPhone's history."
"iPhone 4, iPhone 6 and iPhone X were clearly a big deal, but this is a whole new design," he said.
Like Samsung's Galaxy Z Fold 7, the foldable iPhone will reportedly open up like ...
iOS 26.5 is now available for developers, and while it doesn't include any new Siri capabilities, there are some major changes for the European Union, and smaller tweaks for features available worldwide.
Suggested Places
In the Maps app, there's a new "Suggested Places" feature that recommends locations to visit based on trending places nearby and recent searches. When Apple launches ads in ...
Wednesday April 1, 2026 12:13 pm PDT by Juli Clover
Apple added the 14-inch MacBook Pro with M5 chip and the iPad 11 to its online store for refurbished products today, allowing customers to purchase like-new models at a discount. The refurbished devices are available in the U.S., Canada, UK, and many other European countries.
Pricing on the 14-inch MacBook Pro with M5 chip starts at $1,359 in the U.S. for the model with a 10-core CPU,...
Apple is promoting the MacBook Neo with a series of intentionally strange TikTok videos that are successfully capturing Gen Z's attention.
Since Thursday, Apple has been posting the videos in sets of three, with each video corresponding to one of the MacBook Neo's Blush, Citrus, and Indigo color options. The laptop also comes in Silver, so there may be a final set of videos tomorrow.
Some ...
Wednesday March 11, 2026 6:22 am PDT by Joe Rossignol
TikTok and Apple today announced that Apple Music subscribers will be able to listen to full-length songs on Apple Music without leaving the TikTok app.
When a TikTok user comes across a song they love while browsing their "For You" page, they will be able to tap a "Play Full Song" button to open up an Apple Music player in the app and listen to the song in its entirety. From there, Apple...
When promoting the MacBook Neo, Apple found a surprise hit with a tiny anthropomorphized version of the Mac Finder icon, which people have taken to calling Little Finder Guy. Little Finder Guy starred in some of Apple's early March TikTok videos, and Apple is now targeting Finder fans with a trio of new videos.
Three tutorials on Apple's TikTok account star Little Finder Guy. Videos feature...
So, replacing the Mac Pro with Little Finder Guy kind of tells us all we need to know about the future of Apple.
Yeah, for sure. Them deciding to discontinue a hardware product from the hardware team while the marketing team releases something totally unrelated tells us everything we need to know about the health of the company. /s
Feels good to always have something to complain about, doesn’t it?
Welcome to Macrumors. Somehow home to some of the most negative commenters towards Apple you'll find. Apple isn't perfect by any stretch, but never underestimate a user here to find the negative in every single topic somehow lol
It's like Demetri Martin once said regarding bumper stickers, "A lot of people don't like bumper stickers. I don't mind bumper stickers. To me a bumper sticker is a shortcut. It's like a little sign that says 'Hey, let's never hang out."
I feel the same way when people tell me they use TikTok.
Apple’s commercials have really gone downhill ever since Tim Cook stupidly decided to make ads in-house instead of letting Chiat/Day mostly focus on making them. That’s why the Apple ads of the Steve Jobs era were innovative and memorable whereas the ads of the Tim Cook era have been uninventive and forgettable.
