Apple Is Launching 3 New iPhones Next Spring
Apple plans to launch three new iPhone models in the spring of 2027, based on multiple reports.
For Apple to release three new smartphones so early in the year is unusual, but it partly has to do with the company's reported new split-launch strategy: fall launches will focus on Apple's most high-end smartphone models, with spring launches offering different and lower-priced options.
That means the iPhone 18 Pro and iPhone 18 Pro Max will be unveiled alongside Apple's rumored first foldable iPhone this September. In the spring they will be followed by:
- iPhone 18 (regular model)
- iPhone 18e (more affordable)
- iPhone Air 2 (thinner option)
The staggered launch approach is expected to help Apple manage manufacturing resources more efficiently as its lineup grows to six devices instead of five, while helping maintain sales momentum throughout the year.
It will be the first deliberate separation of Apple's flagship iPhone releases since the company established its annual fall launch pattern with the iPhone 4S in 2011.
Popular Stories
With just three days to go until the iPhone Duo is released, Apple is getting ready for the launch. Behind the scenes, the App Store now has screenshots of Apple's built-in apps running on the Duo. We've seen some apps in marketing materials, but images of the ones we haven't seen give us an idea of what it will be like using the iPhone Duo day to day.
Many apps are shown in landscape...
Apple has temporarily removed Keynote, Pages, and Numbers from the App Store, just after releasing an update that added iPhone Duo support and a new Intelligent Assistant.
It is not clear if the apps were removed intentionally, or if it is a bug. Apple has not said when the apps will be reinstated, but if it was in error, they should return soon.
Update: The Mac versions are back without...
Apple today sent out invites for an experience in Los Angeles on Wednesday, October 28, and the "Pro and tell" tagline on the invitation likely means that the rumored MacBook models with touch-enabled OLED displays will stick with MacBook Pro branding instead of the once-rumored "MacBook Ultra" name.
The long-rumored "iPhone Ultra" ended up being named iPhone Duo, so speculation that Apple...
![Apple Pulls Keynote, Pages and Numbers From App Store [Update: Back]](https://images.macrumors.com/t/Okb7kitB_gNr6qe5Pex9nQIysD8=/112x112/article-new/2026/01/Apple-Creator-Studio-iWork-suite.jpg)
