Apple is now accepting pre-orders for the iPhone 18 Pro and iPhone 18 Pro Max through its online storefront and the Apple Store app. If you don't see the option to order, make sure to refresh until the store comes up. The app is often a quicker way to get a pre-order in.
Pre-orders for the iPhone 18 Pro models are available in more than 65 countries and regions around the world. If you used "Get Ready" ahead of time, you'll be able to place an order with just a couple of taps.
The iPhone 18 Pro and iPhone 18 Pro Max are Apple's latest flagship iPhones, featuring a new variable aperture Main camera, a faster A20 Pro chip, improved vapor chamber cooling, upgraded 5G modems, longer battery life, faster charging, and a smaller Dynamic Island. The new iPhones come in silver, black, glacier, and burgundy.
Pricing on the iPhone 18 Pro begins at $1,199 for the 256GB model, and the iPhone 18 Pro Max is priced starting at $1,299. Up to 2TB of storage is available at higher prices.
Apple is not offering the lower-cost iPhone 18 at this time, and the iPhone Duo won't launch until October 23, so there may be high demand for the iPhone 18 Pro models. It's always a good idea to pre-order early because popular colors and capacities often sell out.
In addition to Apple, carriers like Verizon, AT&T, and T-Mobile are accepting pre-orders, as are retailers like Best Buy and Walmart. Carriers are offering trade-in deals and discounts for customers, while Apple has the Apple Upgrade program available with monthly payment options.
Customers who pre-order an iPhone 18 Pro or an iPhone 18 Pro Max today will start receiving their iPhones on Friday, September 18.
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