Apple's October 28 'Pro and Tell' Launch: What's Coming - MacRumors
Skip to Content

Apple's October 28 'Pro and Tell' Launch: What's Coming

Apple will announce a second wave of new products on Wednesday, October 28. Like the October 13 "Welcome Home" announcement, "Pro and Tell" isn't going to be a traditional Apple event, but some members of the media have been invited to Los Angeles to get hands-on time with the new devices.

apple pro tell logo
Everyone not invited to Los Angeles will get to see the product announcements via press releases that come out on October 28. Apple could send out press releases at 10:00 a.m. Pacific Time, which is when the media experience will begin. Press release announcements typically come out earlier in the morning around 9:00 a.m. Eastern Time, so that's also a possibility.

The "Pro and Tell" name gives us a strong hint at what's coming: the MacBook Pro. It will be joined by other new Macs and a new iPad.

OLED MacBook Pro

New high-end ‌MacBook Pro‌ models are coming with two firsts for the Mac line: OLED display technology and a touchscreen. Design changes are expected too, but the new ‌MacBook Pro‌ models are going to use the same chips as the current version.

  • OLED - The ‌MacBook Pro‌ will have an ‌OLED‌ display for improved contrast, richer colors, and power savings.
  • Touchscreen - macOS 27 is being updated for touch-based gestures, and the ‌MacBook Pro‌ will be the first Mac that has touchscreen capabilities. Touch will be available as a supplementary option alongside the trackpad and keyboard, so you can presumably opt not to use it at all.
  • Reinforced hinge - Apple is adding a sturdier hinge for support so the display won't move when you tap on the screen.
  • Design - There's only so much that can be changed when it comes to a notebook computer, but the ‌MacBook Pro‌ will be lighter than the current model. Sizes aren't expected to change, and ‌OLED‌ screens will be available for both the 14-inch and 16-inch models.
  • Dynamic Island - Apple is getting rid of the notch and will add a Dynamic Island instead.
  • Chips - Apple isn't adding new chips because there aren't any. The company is reportedly skipping the M6 Pro and M6 Max, and the M7 Pro and M7 Max won't be ready until late 2027. Rumors suggest the new models will use the same M5 Pro and M5 Max chips as the models introduced in March.

Apple might keep selling the current ‌MacBook Pro‌ models and add the ‌OLED‌ models as a higher-end, more expensive option. While there were rumors suggesting the ‌OLED‌ MacBook would be called the MacBook Ultra, it's now clear Apple is sticking with Pro.

‌OLED‌ displays are expensive, and touch modules also add cost, so the ‌OLED‌ ‌MacBook Pro‌ models will likely cost more than the current ‌MacBook Pro‌ models.

Entry-Level MacBook Pro

The 14-inch entry-level ‌MacBook Pro‌ is expected to get an M6 chip to replace the M5 chip it was updated with in October 2025. No other design changes are expected.

iMac

Rumors suggest Apple will update the 24-inch iMac with an M6 chip too. As with the entry-level ‌MacBook Pro‌, it won't get external changes.

iPad mini 8

Along with the new Macs that are coming, we're expecting an iPad mini update. The ‌iPad mini‌ 8 is going to get an ‌OLED‌ display, making it the first ‌iPad‌ other than the iPad Pro to adopt ‌OLED‌.

It's also going to get a design refresh with a vibration-based speaker setup that eliminates speaker holes and allows for a more water-resistant design. It could be the first ‌iPad‌ with an IP rating, able to hold up to splashes and possibly even submersion.

The ‌iPad mini‌ 8 is expected to use the same A20 Pro chip that's in the iPhone 18 Pro models. It's so far unclear whether the ‌iPad mini‌ will continue to have a 60Hz refresh rate or if it will get a 120Hz ProMotion upgrade. The front camera will relocated from the portrait side to the landscape side, a change Apple previously made in other ‌iPad‌ models.

Waterproofing and ‌OLED‌ are expected to push up the price, so the new model could cost around $200 more than the current $599 model.

Launch Date

After an October 28 debut, the new Mac and ‌iPad‌ options could launch as soon as November 6. If this launch goes like the home product launch, the devices will be available for pre-order starting on October 28.

Popular Stories

iPhone Duo Trio

Here's What Apple's Apps Look Like on the iPhone Duo

Tuesday October 20, 2026 11:12 am PDT by
With just three days to go until the iPhone Duo is released, Apple is getting ready for the launch. Behind the scenes, the App Store now has screenshots of Apple's built-in apps running on the Duo. We've seen some apps in marketing materials, but images of the ones we haven't seen give us an idea of what it will be like using the iPhone Duo day to day. Many apps are shown in landscape...
Apple Creator Studio iWork suite

Apple Pulls Keynote, Pages and Numbers From App Store [Update: Back]

Thursday October 22, 2026 11:01 am PDT by
Apple has temporarily removed Keynote, Pages, and Numbers from the App Store, just after releasing an update that added iPhone Duo support and a new Intelligent Assistant. It is not clear if the apps were removed intentionally, or if it is a bug. Apple has not said when the apps will be reinstated, but if it was in error, they should return soon. Update: The Mac versions are back without...
M5 MacBook Pro

RIP, MacBook Ultra

Monday October 19, 2026 9:37 am PDT by
Apple today sent out invites for an experience in Los Angeles on Wednesday, October 28, and the "Pro and tell" tagline on the invitation likely means that the rumored MacBook models with touch-enabled OLED displays will stick with MacBook Pro branding instead of the once-rumored "MacBook Ultra" name. The long-rumored "iPhone Ultra" ended up being named iPhone Duo, so speculation that Apple...

Top Rated Comments

Astuces iOS Avatar
3 days ago at 04:57 pm
Smash in your wallet, that's what is coming !
Score: 14 Votes (Like | Disagree)
3 days ago at 06:57 pm
How many of ya’ll would drool over this MBP if it had a light up apple logo on the lid?
Score: 12 Votes (Like | Disagree)
3 days ago at 06:03 pm
Whose idea was it to host TikTok influencers for an "Apple Experience" instead of having an online event for everyone to enjoy? The new Macs, iPad mini, and home view could have been enough for an event.
Score: 12 Votes (Like | Disagree)
Dodgykebab Avatar
3 days ago at 05:43 pm

I don’t see the need for a touch screen on a Mac or any laptop. Is anyone excited about that feature, if so why?
For me personally it’s going to be a godsend, outside of my main business as a systems engineer I work as a freelance tour manager/consultant across Aus/NZ/Japan and being able to edit stage/lighting plots with touch is going to be a game changer, I also have to obtain literally 15 - 20 signatures a day to provide the artist party and local crew their buy outs and per diems, being able to do it all on one device rather than carrying an extra iPad around in my peli case is exciting to me. Name of the game is weight reduction and less things to worry about.
Score: 12 Votes (Like | Disagree)
goobot Avatar
3 days ago at 05:25 pm
I like how everyone was asking Apple to bring back live events so they just got rid of them entirely.
Score: 10 Votes (Like | Disagree)
FatLouie Avatar
3 days ago at 05:11 pm
If it ain't a 27-inch iMac then I ain't interested. :)

It can be called the 27-inch iMac Pro. Yeah, that sounds good. 😂
Score: 9 Votes (Like | Disagree)
Latest Stories
iPhone Duo Demand Reportedly Exceeds Apple's Expectations
iPhone Duo Demand Reportedly Exceeds Apple's Expectations
14 minutes ago
iPhone Duo Launch Begins as First Orders Reach Customers
iPhone Duo Launch Begins as First Orders Reach Customers
6 hours ago
1Password for Agents Keeps Your Passwords Hidden From AI
1Password for Agents Keeps Your Passwords Hidden From AI
7 hours ago
iPhone Duo 24 Hours Later: Your Questions Answered
iPhone Duo 24 Hours Later: Your Questions Answered
8 hours ago
Apple's iWork Apps Get 'Intelligent Assistant' and iPhone Duo Support
Apple's iWork Apps Get 'Intelligent Assistant' and iPhone Duo Support
9 hours ago
Apple is Apparently Considering a Slightly Larger iPhone Duo
Apple is Apparently Considering a Slightly Larger iPhone Duo
9 hours ago
Giant iPhone Duo Displays Coming to Four Apple Stores
Giant iPhone Duo Displays Coming to Four Apple Stores
10 hours ago
Apple Pulls Keynote, Pages and Numbers From App Store [Update: Back]
Apple Pulls Keynote, Pages and Numbers From App Store [Update: Back]
11 hours ago
Apple Updates More Apps With iPhone Duo Support
Apple Updates More Apps With iPhone Duo Support
11 hours ago
Apple Will Label Apps 'Made for iPhone Duo' in App Store
Apple Will Label Apps 'Made for iPhone Duo' in App Store
14 hours ago
Amazon Takes $49 Off iPad With Prices Starting at $399.99
Amazon Takes $49 Off iPad With Prices Starting at $399.99
15 hours ago
F1 on Apple TV Now Available in Dolby Atmos
F1 on Apple TV Now Available in Dolby Atmos
15 hours ago
Apple Reveals More Than 50 Apps That Will Be Updated for iPhone Duo
Apple Reveals More Than 50 Apps That Will Be Updated for iPhone Duo
16 hours ago
Apple Blocks Certificates That Could Help Attackers Fake Websites
Apple Blocks Certificates That Could Help Attackers Fake Websites
17 hours ago
Giant iPhone Duo Installations Spotted at Apple Fifth Avenue
Giant iPhone Duo Installations Spotted at Apple Fifth Avenue
18 hours ago
iPhone Duo 2 Prototypes Include Under-Display Face ID
iPhone Duo 2 Prototypes Include Under-Display Face ID
18 hours ago
Tesla App Gains iPad and iPhone Duo Support
Tesla App Gains iPad and iPhone Duo Support
22 hours ago
Apple Reportedly Boosts iPhone Duo Orders by 44%
Apple Reportedly Boosts iPhone Duo Orders by 44%
22 hours ago
Fortnite Returning to Australian App Store After Court Ruling
Fortnite Returning to Australian App Store After Court Ruling
23 hours ago
Apple Ordered to Open iPhone to Rival App Stores in Australia
Apple Ordered to Open iPhone to Rival App Stores in Australia
23 hours ago
Apple Suppliers Face Hurdles Cutting Circuit Board Emissions
Apple Suppliers Face Hurdles Cutting Circuit Board Emissions
23 hours ago
Things Updated for iPhone Duo With Adaptive Layout
Things Updated for iPhone Duo With Adaptive Layout
1 day ago
Simplicity and Siri AI Are HomeView's Killer Features, Apple Says
Simplicity and Siri AI Are HomeView's Killer Features, Apple Says
1 day ago
iPhone Duo Reviewers Really Miss Face ID
iPhone Duo Reviewers Really Miss Face ID
1 day ago
Does the iPhone Duo Run Hot? Here's What Reviews Found
Does the iPhone Duo Run Hot? Here's What Reviews Found
1 day ago
Apple Music's New Look is Now Live on Apple's Website
Apple Music's New Look is Now Live on Apple's Website
1 day ago
Anthropic Launches Claude Duet, a Proactive AI Agent
Anthropic Launches Claude Duet, a Proactive AI Agent
1 day ago
What 32,000 Folds Did to the iPhone Duo's Hinge
What 32,000 Folds Did to the iPhone Duo's Hinge
1 day ago
iPhone Duo's Hidden FaceTime Camera Takes 'Trash' Photos
iPhone Duo's Hidden FaceTime Camera Takes 'Trash' Photos
1 day ago
iPhone Duo Has 'Edge Light' Feature That Debuted on Macs Last Year
iPhone Duo Has 'Edge Light' Feature That Debuted on Macs Last Year
1 day ago