Bloomberg

New MacBook Pro models with the M5 Pro and M5 Max chips could arrive as soon as Monday, March 2, according to Bloomberg's Mark Gurman. In today's "Power On" newsletter, Gurman said that the release of new ‌MacBook Pro‌ models is tied to the release of macOS Tahoe 26.3. The launch is said to be slated for as early as the week of March 2. He added that the M4 Pro and M4 Max models on sale...

Apple is set to release the first beta version of iOS 26.4 later this month, providing the first real-world look at the Apple Intelligence features promised at WWDC 2024, Bloomberg's Mark Gurman claims. Gurman revealed the timing in his "Power On" newsletter. Barring further delays, the first beta version of iOS 26.4 is apparently set to release to developers during the week of February 23....

Apple is planning to launch new iPad and iPad Air models in the near future, Bloomberg's Mark Gurman reports. Writing in today's "Power On" newsletter, Gurman explained that updated iPads are "coming soon," including a new entry-level ‌iPad‌ and a new ‌iPad Air‌. Both devices are not expected to feature design changes or major enhancements, instead focusing on new chips. The 12th-generation ‌...

Apple's iPhone 17e is set to launch "imminently" with at least four new features, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman said that the new lost-cost ‌iPhone‌ will feature the A19 chip first introduced with the iPhone 17 last year. The device will also address one of the most glaring omissions from the current generation and add MagSafe...

Apple is considering a significant shift in how it operates Siri by potentially running its next-generation chatbot on Google's cloud infrastructure rather than entirely on its own Private Cloud Compute servers, according to Bloomberg's Mark Gurman. In yesterday's report detailing Apple's plans to turn ‌Siri‌ into a chatbot in iOS 27, Gurman said that the company is in discussions with...

Apple's senior vice president of hardware technologies Johny Srouji could be the next leading executive to leave the company amid an alarming exodus of leading employees, Bloomberg's Mark Gurman reports. Srouji apparently recently told CEO Tim Cook that he is "seriously considering leaving" in the near future. He intends to join another company if he departs. Srouji leads Apple's chip design ...

Apple has reached a new agreement with Tencent that will allow the company to process payments and collect a 15% commission on purchases made inside WeChat mini games and mini apps on the iPhone, establishing a major new revenue stream in China after over a year of negotiations, according to Bloomberg. Under the arrangement, Apple will begin handling in-app payment processing for qualifying...

Apple is still planning to introduce a new AI-powered "Health+" service in 2026, according to Bloomberg's Mark Gurman. Gurman revisited the rumor about a revamped Health app in the latest edition of his "Power On" newsletter. Apple is apparently planning to overhaul the Health app next year with a new Health+ service, featuring an AI assistant. Gurman said that it "could make Apple one of...

Apple is working on a series of new satellite connectivity features for the iPhone, Bloomberg's Mark Gurman reports. In this week's "Power On" newsletter, Gurman revealed that the new features in development include: Apple Maps via satellite: Navigation in Apple Maps without cellular or Wi-Fi connectivity. Photos in Messages via satellite: Support for sending photos in the Messages...

The future of Apple Fitness+ is "under review" amid a reorganization of the service, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman said that Apple Fitness+ remains one of the company's "weakest digital offerings." The service apparently suffers from high churn and little revenue. Nevertheless, Fitness+ has a small, loyal fanbase that...

Apple will update the MacBook Air with an OLED display for its 2028 incarnation, according to Bloomberg's Mark Gurman. Writing in his latest "Power On" newsletter, Gurman says that he expects the MacBook Air's transition from LCD to OLED to occur with the product's 2028 update, as part of a larger migration to OLED across the company's flagship iPad and MacBook models that includes the iPad...

In his "Power On" newsletter, Bloomberg's Mark Gurman today provided an update on the status of Apple Intelligence and the plans for it in 2026. Apple is still planning to roll out its revamped version of Siri around March of next year. The release should be accompanied by the release of a new smart home display product with speaker-base and wall-mount options. A new Apple TV and HomePod mini...

A new Apple TV and HomePod mini could launch as soon as this month, Bloomberg's Mark Gurman today suggested. In today's "Power On" newsletter, Gurman said that Apple retail stores are planning an overnight refresh on the evening of November 11, where changes will be made after closing, such as refreshing displays and placing new products for the following day. The timing of the overnight...

Apple is planning to launch at least 15 new products in 2026, according to Bloomberg's Mark Gurman. Gurman outlined what to expect from Apple in 2026 in the latest edition of his "Power On" newsletter. He said the company is heading "into one of its most pivotal years in recent memory," with the rollout of major new Apple Intelligence features, intense regulatory pressure on the App Store,...

Apple Maps could feature integrated ads as soon as next year, Bloomberg's Mark Gurman reports. In his latest "Power On" newsletter, Gurman said that Apple's plan to bring more ads to iOS is moving "gaining traction," with the Maps app being next in line. The project will apparently give restaurants and other businesses the option to pay to have their details featured more prominently in...

Apple is planning to bring an iPhone 17 Pro-style vapor chamber to the iPad Pro, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman explained that with increasingly powerful chips, Apple is planning to bring vapor chamber cooling to the ‌iPad Pro‌. The new feature could arrive as soon as with the next generation, which will likely feature the...

Apple is interested in buying Warner Bros. Discovery's extensive back catalog of content for Apple TV, Bloomberg reports. Warner Bros. Discovery owns HBO, CNN, Warner Bros., DC Entertainment, Discovery Channel, Cartoon Network, and many more brands. The media company is responsible for thousands of major TV shows and movies. Now, it is reportedly interested in being acquired by another big...

Apple today opened its broadest legal attack yet on the European Union's Digital Markets Act (DMA), telling the EU's second-highest court that the new competition regime unlawfully compels changes to the iPhone, the App Store, and iMessage (via Bloomberg). Apple's arguments were delivered before the General Court in Luxembourg. The company claims that the DMA, which came into effect in 2023, ...

Apple's artificial intelligence division has lost another senior executive, with Ke Yang, who was recently appointed to lead the company's AI-driven web search effort, departing for Meta, according to Bloomberg's Mark Gurman. Yang had only recently taken over Apple's newly created Answers, Knowledge, and Information group, known internally as "AKI." The team is responsible for developing...

Apple is set to reorganize its health and fitness divisions under its Services group, according to a new report from Bloomberg's Mark Gurman. The move comes as longtime chief operating officer Jeff Williams prepares to depart at the end of this year. Services chief Eddy Cue will reportedly gain oversight of Apple's health and fitness teams, with the groups being consolidated under health...