Mark Gurman on MacRumors
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Mark Gurman

By MacRumors Staff
Mark Gurman is a tech reporter for Bloomberg who has a long history of accurate reporting on Apple's product plans. With well over a decade of Apple coverage, his reports are closely watched due to their accuracy, and his claims frequently set expectations for upcoming products as they often appear early in the rumor cycles.

Mark Gurman Articles

Finder Siri Feature

iOS 27 Siri Overhaul: Standalone App, New Design, Dynamic Island Integration and Ask Siri Button

Tuesday March 24, 2026 12:22 pm PDT by
Apple is testing a standalone Siri chatbot app for iOS 27, reports Bloomberg's Mark Gurman. Apple plans to debut a chatbot version of ‌Siri‌ that will compete with Claude and ChatGPT, and the new ‌Siri‌ could be accessible through a dedicated app. Gurman previously said that Apple was not going to develop a standalone ‌Siri‌ app, but it appears plans have changed. It was not clear how the...
AirPods Max 2 Feature

Gurman: Many of Apple's Latest Products Are 'As Incremental as Ever'

Monday March 23, 2026 9:55 am PDT by
In his Power On newsletter over the weekend, Bloomberg's Mark Gurman opined that most of Apple's product announcements this month "were as incremental as ever." For example, he said the latest AirPods Max being named "AirPods Max 2" is a "massive stretch" given the headphones received the H2 chip and little else. AirPods Max 2 did gain many new features overall, including increased active ...
iOS 26 Home Feature

Apple Reportedly Working on 'Small Sensor for Managing Home Security'

Monday March 23, 2026 9:16 am PDT by
Here's an interesting tidbit from Mark Gurman's profile of John Ternus for Bloomberg: Apple is apparently working on a smart home sensor. The article said Ternus is leading development of a trio of new home products, including a tabletop robot with a swiveling screen, a smart home hub with Apple Intelligence and facial recognition, and "a small sensor for managing home security." The...
All Screen iPhone 2030 Feature Sans Text

Apple Reportedly Preparing 'Biggest Set of iPhone Revamps' Ever

Monday March 23, 2026 6:28 am PDT by
Apple is working on "the biggest set of iPhone revamps in the product's history," according to the latest word from Bloomberg's Mark Gurman. Specifically, he is referring to the long-rumored foldable iPhone, as well as an ambitious 20th-anniversary iPhone with a truly "edge-to-edge" design. In an in-depth profile of Apple's hardware engineering chief John Ternus, who is widely considered...
Full HomePod Black

Apple Considered Adding a Camera to the HomePod Years Ago

Monday March 23, 2026 6:14 am PDT by
Apple considered launching a HomePod with a camera and additional sensors years before the upcoming "HomePad" device, Bloomberg's Mark Gurman reports. In a detailed profile of Apple's hardware engineering chief John Ternus, Gurman revealed that Apple considered adding a camera and a more advanced array of sensors to the original ‌HomePod‌, which was announced in 2017. Ternus apparently...
lacie ssd macbook%402x

Apple Store External Storage Prices Spike Amid AI-Driven Shortage

Monday March 23, 2026 5:49 am PDT by
Apple last week hiked the prices of external hard drives sold through its online store and retail locations, as noted by Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman said that Apple updated the pricing on several external drive offerings recently, and the increases are steep. For example, a SanDisk 4TB solid-state external drive that previously sold for around...
Apple Park Rainbow Arches

Apple to Celebrate 50th Anniversary With 'Elaborate' Party at Apple Park

Sunday March 22, 2026 3:40 pm PDT by
Apple has been celebrating its upcoming 50th anniversary by hosting events around the world, and a grand finale will likely take place in California. In an in-depth profile of Apple's hardware engineering chief John Ternus, who is widely viewed as the leading candidate to become Apple's next CEO, Bloomberg's Mark Gurman said the company is planning "an elaborate 50th birthday party" at its...
Apple John Ternus 2019

Apple CEO Candidate John Ternus is 'Well-Liked' and Helped Reverse 'Declining Product Quality'

Sunday March 22, 2026 3:38 pm PDT by
In an in-depth article for Bloomberg Businessweek today, Mark Gurman profiled Apple's hardware engineering chief John Ternus, who is widely viewed as the leading candidate to become Apple's next CEO whenever Tim Cook decides to step down. The article is very long, so we recommend reading it in full, but a few of the key takeaways are that Ternus is apparently "well-liked among Apple's...
iPad A16 Colors

iPad 12 With A18 Chip for Apple Intelligence is 'Still Coming This Year'

Sunday March 22, 2026 6:56 am PDT by
Apple has updated a wide range of products and accessories this month, but there is still no entry-level iPad 12 with Apple Intelligence support. Fortunately, Bloomberg's Mark Gurman today said an iPad with an A18 chip for Apple Intelligence is "ready to go" and "still coming this year." An earlier report from Macworld claimed that the iPad 12 will actually have an A19 chip. No other...
HomePod mini and Apple TV Sage

New Apple TV and HomePod Mini Remain 'Ready' to Launch

Sunday March 22, 2026 6:33 am PDT by
Apple has unveiled nine new products this month, but the wait continues for the next-generation Apple TV 4K and HomePod mini models. In his Power On newsletter today, Bloomberg's Mark Gurman said new versions of the Apple TV and HomePod mini have been "ready" since last year, but he reiterated that Apple has held off on releasing them until the more personalized version of Siri and other...
iOS 27 Mock Quick

iOS 27 Will Reportedly Be Like Mac OS X Snow Leopard

Sunday March 15, 2026 9:42 am PDT by
In his Power On newsletter today, Bloomberg's Mark Gurman reiterated that iOS 27 will be similar to 2009's Mac OS X Snow Leopard, in the sense that one of Apple's biggest priorities is bug fixes for improved performance and stability. During WWDC 2008's State of the Union, Apple showed a slide that said Mac OS X Snow Leopard had "0 new features," as it opted to focus on performance and...
iOS 27 Glass Slider Feature

Apple is Aiming to Add a System-Wide Liquid Glass Slider to iOS 27

Sunday March 15, 2026 8:45 am PDT by
In his Power On newsletter today, Bloomberg's Mark Gurman said the latest internal version of iOS 27 does not have major Liquid Glass design changes, but there might be a new system-wide setting for precisely adjusting the look of the interface. iOS 26.1 lets you choose between "Clear" and "Tinted" options for Liquid Glass, with the "Tinted" look adding more opacity to user interface...
Neo Hands On Feature Sans Text

MacBook Neo 2 With a Touch Screen Has Gone From Yes to Maybe to No

Sunday March 15, 2026 8:10 am PDT by
A second-generation MacBook Neo with a touch screen has gone from a yes to a maybe to a no, according to rumors. In his Power On newsletter today, Bloomberg's Mark Gurman said Apple has yet to decide whether to bring touch-screen support to any Macs beyond the next high-end MacBook Pro, which is expected to be released in late 2026 or early 2027. A touch screen would slightly increase the ...
iOS 26 on Three iPhones

No Major Changes to Liquid Glass Expected Across iOS 27 and macOS 27

Sunday March 15, 2026 7:21 am PDT by
Apple's new Liquid Glass interface introduced across iOS 26, macOS Tahoe, and its other latest software platforms is apparently here to stay. In his Power On newsletter today, Bloomberg's Mark Gurman said the latest internal versions of iOS 27 and macOS 27 do not have major Liquid Glass design changes. He also mentioned how Apple's new software design chief, Steve Lemay, was "a driving...
iphone fold text

iPhone Fold to Feature iPad-Style Multitasking and Layouts

Wednesday March 11, 2026 1:31 pm PDT by
The upcoming foldable iPhone that Apple plans to debut this September will operate like a cross between an iPhone and an iPad, reports Bloomberg. When the device is opened up, the UI will have an iPad-like layout that supports multitasking with two apps side-by-side. No iPhone to date has supported running multiple apps on the display at the same time, beyond simple picture-in-picture mode...
Apple MacBook Pro M4 hero

Apple Planning 'MacBook Ultra' With Touchscreen and Higher Price

Sunday March 8, 2026 8:05 am PDT by
Apple is planning to launch an all-new "MacBook Ultra" model this year, featuring an OLED display, touchscreen, and a higher price point, Bloomberg's Mark Gurman reports. Gurman revealed the information in his latest "Power On" newsletter. While Apple has been widely expected to launch new M6-series MacBook Pro models with OLED displays, touchscreen functionality, and a new, thinner design...
Apple Watch SE 3 1

Apple Hoping to 3D-Print More Products

Sunday March 8, 2026 7:40 am PDT by
Apple is hoping to 3D-print aluminum device enclosures in the future, according to Bloomberg's Mark Gurman. In today's "Power On" newsletter, Gurman revealed that Apple is pushing to move to 3D-printed aluminum enclosures for for future devices. The MacBook Neo relies on a new aluminum manufacturing process that saves as much metal as possible to drive down costs and speed up production....
MacBook Neo Feature Pastel 1

MacBook Neo 2 Could Feature Touchscreen

Sunday March 8, 2026 7:35 am PDT by
Apple's second-generation MacBook Neo will launch in 2027 and could feature a touchscreen, according to analyst Ming-Chi Kuo. Apple this week announced the ‌MacBook Neo‌, an all-new entry-level Apple laptop that starts at $599, with education pricing at $499. The ‌‌MacBook Neo‌‌ is designed to compete with lower-cost Windows laptops and Chromebooks, while expanding the Mac lineup with a...
Mac Studio Feature

Apple Still Has More New Macs Planned for 2026

Sunday March 8, 2026 6:15 am PDT by
Apple is planning more Mac refreshes for the rest of the year, Bloomberg's Mark Gurman writes. In the latest edition of his "Power On" newsletter, Gurman said that, following the introduction of the M5 MacBook Air, M5 Pro and M5 Max MacBook Pro, and ‌MacBook Pro‌, Apple is preparing for further Mac refreshes to complete the 2026 lineup. These include an upgraded Mac Studio, which Gurman...
Apple Logo Black

Apple Could Launch Three New 'Ultra' Devices This Year

Sunday March 8, 2026 6:01 am PDT by
Apple is planning to launch at least three new "Ultra"-class devices this year, according to Bloomberg's Mark Gurman. Writing in this weekend's "Power On" newsletter, Gurman explained that while the low-end of Apple's product lineups are now well-served by the Apple Watch SE, iPad 11, and MacBook Neo, there is "a more significant shift underway" toward higher-end, "Ultra" devices. Apple is...