Mark Gurman

A future Apple TV box could have a built-in camera for FaceTime and other video calling apps, according to Bloomberg's Mark Gurman. tvOS 17 added a FaceTime app to the Apple TV, allowing for users to have video calls by using the rear camera on a connected iPhone or iPad. If the Apple TV gained a built-in camera, users would no longer need to rely on an external device. In his Power On...

While rumors have been focused on new iPad Pro and iPad Air models, some Apple customers are wondering when the next iPad mini will be released. In his Power On newsletter today, Bloomberg's Mark Gurman said new iPad mini and entry-level iPad models will be released in late 2024 at the earliest. "The company is also working on new versions of the low-end iPad and iPad mini, but those...

Apple will likely launch new iPad Pro and iPad Air models during the second week of May, according to Bloomberg's Mark Gurman. "For those looking for more specific timing, I'm told the launch will probably happen the week of May 6," said Gurman, in his Power On newsletter today. "Another data point to that end: Apple retail stores are preparing to receive new product marketing materials...

Apple is exploring various "personal robotics" projects in an effort to create its "next big thing," according to Bloomberg's Mark Gurman. Amazon's Astro robot One of these projects is described as a "mobile robot" that would "follow users around their homes," while another is said to be an "advanced table-top home device that uses robotics to move a display around":Engineers at Apple have...

Bloomberg's Mark Gurman today reported that Apple is not planning to debut its own generative AI chatbot with its next major software updates, including iOS 18 for the iPhone. Instead, he reiterated that Apple has held discussions with companies such as Google, OpenAI, and Baidu about potential generative AI partnerships. Recent reports indicated that Apple has considered licensing existing...

Apple is set to roll out a new system that allows retail store staff to wirelessly update the software on iPhones prior to sale, without having to take them out of their packaging. Writing in the latest edition of his Power On newsletter, Bloomberg's Mark Gurman said the new proprietary system, called "Presto," relies on MagSafe and other wireless technologies, and "looks a bit like a metal...

iOS 18 will feature a revamped Home Screen that is "more customizable," according to Bloomberg's Mark Gurman. He revealed this information in his Power On newsletter today, but he did not provide any specific details. Subscribe to the MacRumors YouTube channel for more videos. Apple will announce iOS 18 at its annual developers conference WWDC in June. Other features and changes rumored for...

Apple has ended a project to develop microLED displays in-house, according to Bloomberg's Mark Gurman in a reversal of his prior reporting on the development of the technology. Apple invested billions in developing microLED displays, with plans to first add microLED to the Apple Watch Ultra. MicroLED was too expensive and too complex for Apple to design, so Apple is now reorganizing its...

Earlier this week, leaker "Instant Digital" on Chinese blogging site Weibo claimed that Apple will be making an iPad-related announcement next Tuesday, March 26, suggesting a potential press release introduction ahead of pre-orders and a launch date. Bloomberg's Mark Gurman has now weighed in, however, to say that this claim is "not true." While disputing a March 26 announcement, Gurman has...

Apple's new iPad Pro models with OLED displays will likely begin shipping to customers in April, according to information shared today by Ross Young, CEO of display industry research firm Display Supply Chain Consultants. Bloomberg's Mark Gurman also said the new iPad Pro models might not ship until "deeper" into April in his Power On newsletter on Sunday:I've repeatedly said that new...

Apple is widely expected to release new iPad Air and OLED iPad Pro models in the next few weeks. According to new rumors coming out of Asia, the company will announce its new iPads on Tuesday, March 26. Chinese leaker Instant Digital on Weibo this morning 日发布%23">claimed that the date will see some sort of announcement from Apple related to new iPads, but stopped short of calling it an...

Apple is in discussions with Google to integrate its Gemini AI engine into the iPhone as part of iOS 18, according to Bloomberg's Mark Gurman. In a report citing people familiar with the situation, Gurman claims the two companies are in "active negotiations" to let Apple license Google's generative large-language models in order to power some new features coming in iOS 18. "The two...

Apple suppliers will begin production of two new fourth-generation AirPods models in May, according to Bloomberg's Mark Gurman. Based on this production timeframe, he expects the headphones to be released in September or October. Gurman expects both fourth-generation AirPods models to feature a new design with better fit, improved sound quality, and an updated charging case with a USB-C...

MacRumors was first to report that Apple was planning to rebrand "Apple ID" to "Apple Account" across its software platforms and websites like iCloud.com as early as this year, and now Bloomberg's Mark Gurman has corroborated this change. A mockup of the new Apple Account branding In his Power On newsletter today, Gurman said the new "Apple Account" branding will start to be used later this...

Bloomberg's Mark Gurman today held a Q&A session focused on the Apple Car, in which he revealed that the vehicle's chip would have been equivalent to four M2 Ultra chips combined. He also said the vehicle had an underlying "safetyOS" system that was one part of the overall operating system, but he did not elaborate. Gurman also briefly touched on a few other topics, including that Apple...

Apple plans to release new iPad Pro and iPad Air models "around the end of March or in April," according to Bloomberg's Mark Gurman. He also expects new Magic Keyboard and Apple Pencil accessories for iPads to launch simultaneously. Apple is expected to release a larger 12.9-inch iPad Air In his Power On newsletter on Sunday, Gurman reiterated that Apple is preparing a special build of the...

AirPods Pro will gain a new "hearing aid mode" with the release of iOS 18 later this year, according to the latest report by Bloomberg's Mark Gurman. Writing in the subscriber edition of his regular Power On newsletter, Gurman claims that the "big news" for AirPods Pro in the near term will be support for a hearing aid-style function when iOS 18 drops in the fall. To be clear, this isn't ...

Bloomberg's Mark Gurman and Drake Bennett today published an in-depth report examining Apple's decade-long attempt at creating an electric vehicle. The project was reportedly canceled last week after many challenges and setbacks. Apple vice president Kevin Lynch, who oversaw the electric vehicle project in its later years The report described a 2020 prototype of Apple's electric vehicle:The...

Apple likely plans to launch a new accessory this week rather than a major product, with stores currently planning for only a minor refresh, predicts Bloomberg's Mark Gurman. The prediction follows a rumor we reported on over the weekend that Apple plans to announce new products with press releases on its website this week. Apple stores are actually planning a larger refresh early next...

Apple does not plan to hold a traditional event to unveil new iPads and Macs, according to Bloomberg's Mark Gurman. Instead, he said Apple plans to announce the products on its website with a "series of online videos and marketing campaigns." If this plan is accurate, we can expect the new products to be announced with press releases on the Apple Newsroom website. Gurman expects Apple to...