Mark Gurman

Apple is planning to bring select retail store employees to Cupertino, California in early 2024 to learn about the Vision Pro headset ahead of the device's launch, Bloomberg's Mark Gurman reports. Gurman revealed details about the "product training event" in the latest "Power On" newsletter. Apple apparently recent sent a memo to retail employees asking them to apply for the "secretive"...

Apple is not planning to launch new iPad models until around March 2024, Bloomberg's Mark Gurman claims. In the most recent "Power On" newsletter, Gurman explained that the new Apple Pencil with USB-C comes ahead of an ‌iPad‌ refresh in the spring. He added that Apple has been working on the 11th-generation ‌iPad‌, seventh-generation iPad mini, and sixth-generation iPad Air for some time. ...

Apple is developing a large array of features that use generative AI, including a new version Siri, that could launch next year, according to Bloomberg's Mark Gurman. In his latest "Power On" newsletter, Gurman said that despite Apple CEO Tim Cook's claim that Apple has been working on generative AI technology for years, Apple's executives were "caught off guard" by the industry's sudden...

Apple is planning a Mac-focused product launch, likely including the announcement of a refreshed 24-inch iMac, for the end of this month, Bloomberg's Mark Gurman reports. Subscribe to the MacRumors YouTube channel for more videos. In the latest edition of his "Power On" newsletter, Gurman said that Apple is "planning a Mac-centered product launch around the end of this month" that could see...

Apple is planning to implement an innovative new system that allows retail store staff to wirelessly update iPhones inside their sealed boxes, according to Bloomberg's Mark Gurman. In the most recent "Power On" newsletter, Gurman outlined how Apple plans to tackle brand new iPhones being sold in retail stores with outdated software. For example, the iPhone 15 lineup shipped with iOS 17, but...

Four new MacBook models with M3-series chips are on schedule to launch next year, Bloomberg's Mark Gurman reports. In his latest "Power On" newsletter, Gurman said that new 14- and 16-inch MacBook Pro models featuring the M3 Pro and M3 Max chips have now reached design validation testing (DVT), meaning that the devices are nearing mass production. He believes that progress on the new...

Apple's upcoming low-cost variant of the Vision Pro headset will lose out on features including EyeSight and an M-series chip, according to Bloomberg's Mark Gurman. Both The Information and Bloomberg have previously claimed that Apple is working on a more affordable version of the Apple Vision Pro headset. The initial version set to launch early next year will be priced at $3,500, placing it ...

Apple is making progress on new iPad and MacBook models, but Bloomberg's Mark Gurman believes that the release of these devices "won't happen this month." "More often than not, the company debuts new laptops and iPads in October — about a month after the latest iPhone and watch get out the door," said Gurman, in his Power On newsletter today. "And while I reported in July that Apple was...

Early work on Apple's second-generation Vision Pro headset focuses on reducing the device's size and weight, as well as an improved experience for users who need prescription lenses, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman explained that Apple's Vision Products Group has moved onto next-generation headset models and is considering...

Apple quietly discontinued the MagSafe Battery Pack and MagSafe Duo Charger immediately after unveiling four new iPhone 15 models with a USB-C port last week. Both accessories were equipped with a Lightning connector. Apple has not commented on why the MagSafe accessories were removed from sale, but the move was not surprising given the company is transitioning away from Lightning. The big...

Apple has extended its agreement to obtain modems from Qualcomm for three more years, in what appears to be a sign that work on the company's own custom 5G modem is taking longer than previously expected, Bloomberg reports. Apple is Qualcomm's biggest client, accounting for almost a quarter of the supplier's revenue. In a statement, Qualcomm said that the deal with Apple covers "smartphone...

Apple is planning to refresh many of its accessories to add a USB-C port following the transition away from Lightning on the iPhone 15 lineup, Bloomberg's Mark Gurman told MacRumors. On the most recent episode of The MacRumors Show podcast, Gurman said that Apple is seeking to move to USB-C across its lineup of accessories by next year, including all of its AirPods models and Mac...

Apple may not have enough new products and features to launch to justify holding an event in October, leading it to unveil devices like the next-generation iPad Air via press release, according to Bloomberg's Mark Gurman. On the latest episode of The MacRumors Show podcast, Gurman said that Apple will not introduce any new iPad models at its "Wonderlust" event next week, which is expected to ...

Ahead of Apple's iPhone 15 "Wonderlust" event, Bloomberg's Mark Gurman joins us to talk through everything to expect on this week's episode of The MacRumors Show. Subscribe to the MacRumors YouTube channel for more videos Mark is known for his accurate insider knowledge about Apple's plans and he is behind many of the major reports covered here on MacRumors. Earlier today, he published a detai...

Apple's highest-end iPhone this year will be named iPhone 15 Pro Max, instead of iPhone 15 Ultra, according to a report on Friday from Bloomberg's Mark Gurman. The other devices in the lineup will include the iPhone 15, iPhone 15 Plus, and iPhone 15 Pro. Gurman himself previously reported that Apple has considered Ultra branding for its highest-end iPhone, similar to the Apple Watch Ultra,...

The widely-rumored titanium frame on Apple's upcoming iPhone 15 Pro and iPhone 15 Pro Max will make the devices about 10% lighter than the iPhone 14 Pro models, according to a report today from Bloomberg's Mark Gurman. The iPhone 14 Pro and iPhone 14 Pro Max weigh 206 grams and 240 grams, respectively, according to Apple's tech specs for the devices. An approximate 10% weight reduction would ...

Apple plans to bring a USB-C port to the standard AirPods and the AirPods Max as soon as 2024, according to Bloomberg's Mark Gurman. In a new article outlining his specific expectations for Apple's "Wonderlust" event, featuring new details about the Apple Watch Series 9, second-generation Apple Watch Ultra, iPhone 15, ‌iPhone‌ 15 Plus, ‌iPhone‌ 15 Pro, and ‌iPhone‌ 15 Pro Max, Gurman...

The Apple Watch Series 9 and second-generation Apple Watch Ultra will offer several previously undisclosed features, Bloomberg's Mark Gurman claims. In a detailed report outlining his full expectations for Apple's "Wonderlust" event, Gurman said that the Apple Watch Series 9 and second-generation Apple Watch Ultra will offer various sensor and component upgrades, with a general "focus on...

Bloomberg's Mark Gurman today shared his expectations for Apple's "Wonderlust" event, revealing several significant new features for the iPhone 15 and ‌iPhone‌ 15 Pro models. Gurman claims that the new titanium chassis of the ‌iPhone‌ 15 Pro models will be more durable, reduce weight by around 10 percent, and have a brushed effect, unlike the polished finish of the current devices that have ...

Late last month, rumors suggested that Apple plans to eliminate leather cases for the iPhone 15 lineup, and today we are hearing that Apple Watch leather bands may also soon be phased out as part of a fresh sustainability push by Apple. Bloomberg's Mark Gurman believes that Apple will "begin moving away from leather on its Apple Watch bands as well," which, as he rightly notes, puts the...