O2's iPhone Discounts Spur Sales - MacRumors
Skip to Content

O2's iPhone Discounts Spur Sales

MobileToday reports that O2's 100 price drop on the iPhone last week successfully spurred sales. O2 stores in Newcastle, Birmingham, and London reportedly sold out on the day of the price cuts, while Carphone Warehouse stores noticed a sharp uptick in sales:

We usually sell one or two a day, but yesterday we sold about 20 it was like launch day again.'

Customers are reassured that O2 expected more stock to be delivered this past weekend. Apple is said to be in talks with France Telecom to similarly drop the price of the iPhone in France, due to poor initial sales.

Earlier reports have claimed that the price cuts were put in place to clear inventory ahead of the expected 3G iPhone. An Italian report today pinpoints the 3G iPhone release in the next few weeks.

Related Forum: iPhone

Popular Stories

iOS 26

iOS 26.4 Adds Two New Features to CarPlay

Tuesday March 24, 2026 1:55 pm PDT by
iOS 26.4 was released today, and it includes a couple of new features for CarPlay: an Ambient Music widget and support for voice-based chatbot apps. To update your iPhone 11 or newer to iOS 26.4, open the Settings app and tap on General → Software Update. CarPlay will automatically offer the new features so long as the iPhone connected to your vehicle is running iOS 26.4 or later....
Apple Business hero

Apple Unveils 'Apple Business' All-in-One Platform

Tuesday March 24, 2026 8:53 am PDT by
Apple today announced Apple Business, a new all-in-one platform that unifies device management, productivity tools, and customer outreach features. The service is designed to be a consolidated replacement for several of Apple's existing business-focused offerings, including Apple Business Essentials, Apple Business Manager, and Apple Business Connect. It provides organizations with a single...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 3, AirPods Pro 2 and AirPods 4

Tuesday March 24, 2026 12:31 pm PDT by
Apple today released new firmware for the AirPods Pro 2, AirPods Pro 3, and the AirPods 4. The firmware has a version number of 8B39, up from 8B34 on the AirPods Pro 3, 8B28 on the AirPods Pro 2, and 8B21 on the AirPods 4. There is no word on what's included in the firmware, but Apple has a support document with limited notes. Most updates are limited to bug fixes and performance...