Fortune provides a detailed profile of Apple's COO Tim Cook and asks an ongoing question: Could this be Steve Jobs' eventual successor? Speculation about who might replace Steve Jobs has remained a hot topic ever since his scare with pancreatic cancer four years ago. Cook is certainly high on the list as he was chosen by Jobs to take over day to day operations at Apple while Jobs was out for surgery in 2004. Steve Jobs has since made a made a full recovery with recent reports indicating that there has been no recurrence.
Fortune describes Cook as a workaholic who has been essentially running Apple for years. Meanwhile, Cook's demeanor is described as demanding and unemotional. He is credited for helping Apple become the "cash-generating machine" that it is today:
There are two basic ways to get great profit margins: Charge high prices or reduce costs. Apple does both. The marketing and design drive consumers wild with desire and make them willing to pay a premium; Cook's operational savvy keeps costs under control.
Cook is one of the highest paid executives at Apple and is said to be involved in more aspects of Apple's operation than any other executive.
Critics of the possibility, however, point out that Cook does not share Jobs' vision:
"They need a brilliant product guy, and Tim is not that guy. He is an ops guy - at a company where ops is outsourced."
But others suggests that Cook might simply need to surround himself with those who complement his weaknesses "just as Steve has Tim around to make up for his".
Thursday February 5, 2026 12:54 pm PST by Joe Rossignol
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026.
"I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
Thursday February 5, 2026 12:22 pm PST by Joe Rossignol
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld.
The report, citing industry sources, is available in English on Macworld.
Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Friday February 6, 2026 3:06 pm PST by Juli Clover
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do.
The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up.
Upgraded Architecture
The next-generation...
Tuesday February 3, 2026 7:47 am PST by Joe Rossignol
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April.
Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far.
iOS 26.3
iPhone to Android Transfer Tool
iOS 26.3 makes it easier...
The iPhone 18 Pro Max will feature a bigger battery for continued best-in-class battery life, according to a known Weibo leaker.
Citing supply chain information, the Weibo user known as "Digital Chat Station" said that the iPhone 18 Pro Max will have a battery capacity of 5,100 to 5,200 mAh. Combined with the efficiency improvements of the A20 Pro chip, made with TSMC's 2nm process, the...
