Apple's announcement that they will no longer participate in future Macworld Expos has cast some doubts on the ongoing viability of the show. The Daily Geek reports that some Macworld vendors are not planing on returning in 2010, while others are taking a wait and see approach. In fact, the Consumer Electronics Show (CES) is taking advantage of the situation by trying to recruit Macworld exhibitors and promising that they will have a Mac area next year:
"CES told me they're having a Mac centric area next year," said David Polzine, the product manager for SmithMicro Software who was approached by a salesman at Macworld. "If it all moved to CES, that would work better for us."
While some vendors seem to welcome the shift to CES, many attendees we spoke to felt that CES would be a poor substitute to Macworld. Unlike Macworld, CES is a trade show tailored to industry employees and not accessible to the general public.
The Macworld Expo organizers are aware of these issues and held a town meeting addressing the future of the show. Ars Technica reported on the meeting and reveals that IDG is well aware of the unique community aspect of Macworld as compared to other trade shows and is trying to build on that strength.
"This is a different place" than the typical trade show, Kent explained. "We understand and embrace this community, and we want this community to have a say in the conference." IDG has set up a new site, macworldexpo.ning.com , where both attendees and visitors are encouraged to register, get to know each other, and provide feedback and new ideas for helping the show to continue and grow.
Plans for Macworld Expo 2010 are well underway and over 60 vendors are said to have committed to the show. IDG will be leverging some familiar faces in the Mac community for the next show. The NYTimes' David Pogue is slated to give "Anti-Keynote" for the event, while Daring Fireball's John Gruber will be hosting a session of noteworthy discussions in the Mac community.
Thursday February 5, 2026 12:54 pm PST by Joe Rossignol
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026.
"I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
Thursday February 5, 2026 12:22 pm PST by Joe Rossignol
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld.
The report, citing industry sources, is available in English on Macworld.
Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Friday February 6, 2026 3:06 pm PST by Juli Clover
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do.
The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up.
Upgraded Architecture
The next-generation...
Tuesday February 3, 2026 7:47 am PST by Joe Rossignol
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April.
Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far.
iOS 26.3
iPhone to Android Transfer Tool
iOS 26.3 makes it easier...
Saturday February 7, 2026 9:26 am PST by Joe Rossignol
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie.
"Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...
