Steve Jobs' Thoughts on Accepting Apple's CEO Position and More
Last week, Forbes published the full text of Steve Jobs' deposition to the Securities and Exchange Commission. While a number of stories have been circulating around the internet about Jobs' take on the stock options scandal, perhaps most interesting was Jobs' attitude and state of mind surrounding his return to Apple and the role of Apple CEO.
Back in 1996, after Apple announced that it would purchase NeXT, Steve Jobs returned to Apple as the "interim CEO" while a replacement was sought. Most casual observers felt that Jobs would certainly remain as CEO despite the interim title. Jobs finally dropped the interim title at the 2000 Macworld Expo. TechCrunch provides a good summary of quotes from the deposition about Steve Jobs' thought process during that time and that transitioning to Apple as full-time CEO was not as obvious a decision as one might have suspected:
Q: And did you take on the role then as CEO?
Jobs: Well, no, I did not. I was very concerned that Pixar was a newly public company with shareholders, employees, and I felt that - - to my knowledge there had never been a CEO of two public companies before. So I felt if I took the job, the Pixar shareholders and employees would think I was abandoning them.
Q. Mm-hmm
Jobs. And I decided I just - - that I couldn't do that. So I took the title of interim CEO and agreed to come back for 90 days to help recruit a full-time CEO.
Jobs, of course, was later unable to find a suitable candidate and eventually slid into the position himself.
Jobs also explains that the reason for the stock options was that he felt unappreciated by Apple's board despite the amount of work he put into the company during those years. Jobs, of course, was cleared of wrongdoing with respect to the stock option investigation.
Popular Stories
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026.
"I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld.
The report, citing industry sources, is available in English on Macworld.
Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do.
The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up.
Upgraded Architecture
The next-generation...
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April.
Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far.
iOS 26.3
iPhone to Android Transfer Tool
iOS 26.3 makes it easier...
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie.
"Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...