What is the Ultimate Role of the Apple Tablet?

While we normally avoid purely speculative pieces here on MacRumors, John Gruber has posted a particularly interesting opinion piece on what void or need the Apple Tablet might fill. Gruber acknowledges that this is not based on inside knowledge, but he is certain that a Tablet project is in the works and describes a "cone of silence" surrounding all those involved in the project.

Exactly what purpose or role an Apple tablet will fulfill is a legitimate question that has been raised on a number of occasions. Since other company's tablets have so far been commercially unsuccessful, what could Apple bring to the table that will suddenly make them a success? Steve Jobs himself has previously questioned what they were good for besides surfing the web in the bathroom.

Gruber believes the upcoming Apple Tablet will replace the low end of Apple's portable computer market which is currently held by the MacBook and instead focus on some core functionality and do it well.

And so in answer to my central question, regarding why buy The Tablet if you already have an iPhone and a MacBook, my best guess is that ultimately, The Tablet is something youll buy instead of a MacBook.

Like all Apple products, The Tablet will do less than we expect but the things it does do, it will do insanely well. It will offer a fraction of the functionality of a MacBook but that fraction will be way more fun.

Apple clearly has been able to reinvent a class of product like they did with the MP3 player (iPod) and mobile phone (iPhone), and people are certainly hoping they will be able to do the same thing with the Tablet. Much of the differentiation of these products was done in software, so we agree with Gruber that the Tablet OS can't and won't simply be a scaled up iPhone OS or scaled down Mac OS.

One common prediction I disagree with is that The Tablet will simply be more or less an iPod Touch with a much bigger display. But in the same way that it made no sense for Apple to design the iPhone OS to run Mac software, it makes little sense for a device with a 7-inch (let alone larger) display to run software designed for a 3.5-inch display.

Exactly how that will be accomplished, of course, is the big secret.

Apple is rumored to be launching their Tablet in 2010 and Steve Jobs has been described as being extremely happy with the upcoming device.

Popular Stories

Apple Logo Zoomed

Tim Cook Teases Plans for Apple's Upcoming 50th Anniversary

Thursday February 5, 2026 12:54 pm PST by
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026. "I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
wwdc sans text feature

Apple Rumored to Announce New Product on February 19

Thursday February 5, 2026 12:22 pm PST by
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report, citing industry sources, is available in English on Macworld. Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Finder Siri Feature

Why Apple's iOS 26.4 Siri Upgrade Will Be Bigger Than Originally Promised

Friday February 6, 2026 3:06 pm PST by
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do. The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up. Upgraded Architecture The next-generation...
iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...
maxresdefault

Apple Shows Off a Key Reason to Upgrade to the iPhone 17

Saturday February 7, 2026 9:26 am PST by
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie. "Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...