Apple Adds 'Explicit' Category for New App Store Submissions [Updated] - MacRumors
Skip to Content

Apple Adds 'Explicit' Category for New App Store Submissions [Updated]

Just days after Apple removed over 5000 "overtly sexual" applications from the App Store, the company appears to have taken a curious turn that could result in the reinstatement of many of these applications.

Cult of Mac reports and MacRumors has confirmed that Apple has added a new "Explicit" category in the iTunes Connect system for App Store submissions. The category is included in drop-down menus that allow developers to select categories for their applications to be placed in, and appears alongside the traditional App Store categories such as "Books", "Entertainment", and "Games".

103826 explicit

The reason for Apple's addition of the new category is unknown, although it seems possible that the company may have reconsidered its decision to remove the "overtly sexual" applications in the face of backlash from developers and users and has decided to create a dedicated category in an attempt to find a middle ground in the controversy. The use of a dedicated category for explicit material could supplement the age-rating system used for all App Store applications to easily make the entire category invisible to certain users using Parental Controls.

Update: Gizmodo reports that the "Explicit" option is no longer appearing as a category option in iTunes Connect. It is currently unknown why it appeared only briefly today and whether it will return in the future.

According to the developer, Apple said that, while they are thinking about it, "it's not going to happen anytime soon."

Related Forum: iPhone

Popular Stories

iOS 26

iOS 26.4 Adds Two New Features to CarPlay

Tuesday March 24, 2026 1:55 pm PDT by
iOS 26.4 was released today, and it includes a couple of new features for CarPlay: an Ambient Music widget and support for voice-based chatbot apps. To update your iPhone 11 or newer to iOS 26.4, open the Settings app and tap on General → Software Update. CarPlay will automatically offer the new features so long as the iPhone connected to your vehicle is running iOS 26.4 or later....
Apple Business hero

Apple Unveils 'Apple Business' All-in-One Platform

Tuesday March 24, 2026 8:53 am PDT by
Apple today announced Apple Business, a new all-in-one platform that unifies device management, productivity tools, and customer outreach features. The service is designed to be a consolidated replacement for several of Apple's existing business-focused offerings, including Apple Business Essentials, Apple Business Manager, and Apple Business Connect. It provides organizations with a single...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 3, AirPods Pro 2 and AirPods 4

Tuesday March 24, 2026 12:31 pm PDT by
Apple today released new firmware for the AirPods Pro 2, AirPods Pro 3, and the AirPods 4. The firmware has a version number of 8B39, up from 8B34 on the AirPods Pro 3, 8B28 on the AirPods Pro 2, and 8B21 on the AirPods 4. There is no word on what's included in the firmware, but Apple has a support document with limited notes. Most updates are limited to bug fixes and performance...