Apple Adds 'Explicit' Category for New App Store Submissions [Updated]
Just days after Apple removed over 5000 "overtly sexual" applications from the App Store, the company appears to have taken a curious turn that could result in the reinstatement of many of these applications.
Cult of Mac reports and MacRumors has confirmed that Apple has added a new "Explicit" category in the iTunes Connect system for App Store submissions. The category is included in drop-down menus that allow developers to select categories for their applications to be placed in, and appears alongside the traditional App Store categories such as "Books", "Entertainment", and "Games".
The reason for Apple's addition of the new category is unknown, although it seems possible that the company may have reconsidered its decision to remove the "overtly sexual" applications in the face of backlash from developers and users and has decided to create a dedicated category in an attempt to find a middle ground in the controversy. The use of a dedicated category for explicit material could supplement the age-rating system used for all App Store applications to easily make the entire category invisible to certain users using Parental Controls.
Update: Gizmodo reports that the "Explicit" option is no longer appearing as a category option in iTunes Connect. It is currently unknown why it appeared only briefly today and whether it will return in the future.
According to the developer, Apple said that, while they are thinking about it, "it's not going to happen anytime soon."
Popular Stories
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026.
"I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld.
The report, citing industry sources, is available in English on Macworld.
Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do.
The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up.
Upgraded Architecture
The next-generation...
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April.
Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far.
iOS 26.3
iPhone to Android Transfer Tool
iOS 26.3 makes it easier...
The iPhone 18 Pro Max will feature a bigger battery for continued best-in-class battery life, according to a known Weibo leaker.
Citing supply chain information, the Weibo user known as "Digital Chat Station" said that the iPhone 18 Pro Max will have a battery capacity of 5,100 to 5,200 mAh. Combined with the efficiency improvements of the A20 Pro chip, made with TSMC's 2nm process, the...