Apple Officially Ends 'Get a Mac' Campaign, Revamps 'Why You'll Love a Mac' Feature
Last month, actor Justin Long
revealed that Apple's long-running "Get a Mac" ad campaign, in which he appeared as the "Mac" character, appeared to have been discontinued. The last set of "Get a Mac" commercials had been
released in October 2009.
It now appears that Apple has finally pulled the "Get a Mac" campaign from its site, redirecting the page to an expanded "Why You'll Love a Mac" page highlighting five key marketing points for Macs in comparison to PCs: Better Hardware, Better Software, Better OS, Better Support, and It's Compatible.
Apple's extensive gallery of "Get a Mac" ads has also been removed from the site, with the URL similarly redirecting to the "Why You'll Love a Mac" page.
Apple's Mac television ad plans for the future remain unknown, as the revamped features currently offer no hint of a specific TV-focused campaign. While Apple has not aired any new Mac commercials since October, the success of the award-winning "Get a Mac" campaign suggests that Apple may be interested in continuing a television presence in some manner. In the meantime, the company continues to regularly release new iPhone commercials, and has begun ramping up iPad advertising.
Popular Stories
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026.
"I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld.
The report, citing industry sources, is available in English on Macworld.
Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do.
The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up.
Upgraded Architecture
The next-generation...
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April.
Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far.
iOS 26.3
iPhone to Android Transfer Tool
iOS 26.3 makes it easier...
The iPhone 18 Pro Max will feature a bigger battery for continued best-in-class battery life, according to a known Weibo leaker.
Citing supply chain information, the Weibo user known as "Digital Chat Station" said that the iPhone 18 Pro Max will have a battery capacity of 5,100 to 5,200 mAh. Combined with the efficiency improvements of the A20 Pro chip, made with TSMC's 2nm process, the...
