Apple's Media Event on Wednesday - iPod and Apple TV Rumors and Speculation


Apple's September media event kicks off on Wednesday, September 1st at 10 a.m. Pacific. The annual event typically focuses on Apple's iPod line, though recent rumors have suggested that the Apple TV may finally be getting a revision.

Rumors

Here are the major rumors heading into the event.

- Apple TV - A next generation Apple TV based on iOS, priced at only $99, as well as support for Apps.
- iPod Touch - Backside camera, mic, new shape, front facing camera, possible 3G and even a Retina display.
- iPod Nano - Smaller, square shaped design with a 3cm x 3cm touch screen. Case manufacturers have already been producing covers for the unannounced device (see above).
- Other updates to iTunes including TV show rentals and longer song previews.

Speculation

Meanwhile, here's a collection of fun speculative content that we can't verify, but in the run up to the event may inspire some interesting discussion:

- iPad 4.0? - We expect Apple will announce their plans for the deployment of iOS 4 for the iPad during the event. It's unlikely Apple will be able to launch tomorrow as Apple still needs developers to update their apps. So, hopefully we'll get a roadmap and a developer beta of iOS 4 for iPad.
- 2.8" iPod touch? iLounge suggests that perhaps we will see the long rumored 2.8" iPod touch emerge to fill the gap left by the former iPod nano.
- iPhone as Apple TV Remote? iLounge's Charles Starrett speculates that the rumored $99 Apple TV might actually require an iOS device to serve as a remote. Beyond his speculation, we'd actually heard unconfirmed whispers of the same, so it seems within the realm of possibility.
- iLife Mystery App is a Make Your Own App Tool? Rumors of iLife '11 suggested a brand new app would be introduced with the iLife '11 suite. We've heard an unconfirmed whispers that the new app could actually be a way for end users to create simple apps and deploy them directly (not through the App Store) to their iOS devices. Is Apple returning to their Hypercard roots? It's hard to say how feasible this would be.

Coverage

We'll be providing live coverage on Twitter at @MacRumorsLive as well as major updates here on the site. Our main news Twitter feed is @MacRumors. A Spoiler Free page is also available for those who want to watch the event fresh.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

wwdc sans text feature

Apple Rumored to Announce New Product on February 19

Thursday February 5, 2026 12:22 pm PST by
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report, citing industry sources, is available in English on Macworld. Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Apple Logo Zoomed

Tim Cook Teases Plans for Apple's Upcoming 50th Anniversary

Thursday February 5, 2026 12:54 pm PST by
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026. "I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
Finder Siri Feature

Why Apple's iOS 26.4 Siri Upgrade Will Be Bigger Than Originally Promised

Friday February 6, 2026 3:06 pm PST by
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do. The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up. Upgraded Architecture The next-generation...
maxresdefault

Apple Shows Off a Key Reason to Upgrade to the iPhone 17

Saturday February 7, 2026 9:26 am PST by
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie. "Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...
iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...