Apple Stock Opens Trading at $300 Per Share
In something of a psychological milestone, Apple's stock opened for trading today at just over $300 per share, having risen 25% since late August and 42% since the beginning of the year.
Apple has passed several stock-related milestones so far this year, including blowing past $200 billion in market capitalization back in March and passing Wal-Mart in market capitalization just a few days later. In April, Apple's stock topped $250 for the first time, and by late May Apple had passed Microsoft to become the second-largest U.S. company by market capitalization, trailing only Exxon Mobil.
Since that time, Apple has expanded its lead over Microsoft in market capitalization to nearly $50 billion, although it has been unable to close the gap on Exxon Mobil as the energy giant's stock has also performed well over the last few months.
Apple is due to release its earnings report for the June-September quarter next Monday, with some observers predicting that the company will reach $20 billion in quarterly revenue for the first time in its history and surpass Microsoft in revenue for the first time in 15 years.
Popular Stories
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026.
"I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld.
The report, citing industry sources, is available in English on Macworld.
Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do.
The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up.
Upgraded Architecture
The next-generation...
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie.
"Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April.
Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far.
iOS 26.3
iPhone to Android Transfer Tool
iOS 26.3 makes it easier...