Apple Preps Retail Employees for Rollout of 'Joint Venture' Services
As
expected, Apple's
"secret" meeting for retail store employees last night was in fact targeted at sharing information on the company's forthcoming "Joint Venture" service that will roll out over the next few days, primarily focusing on providing advanced and priority technical support to small businesses.
9 to 5 Mac and our own sources have provided a few details on the program, which will cost $499 per year for up to five machines and $99 per year for each additional machine. The program offers a number of benefits, including:
- Genius Bar telephone support and priority access: Users will be able to receive call-in technical support from Apple Geniuses rather than having to visit an Apple Store. Those that do elect to stop by an Apple Store for in-person consultations will receive priority access.
- Loaner computers: For repairs scheduled to take more than 24 hours, Apple will provide loaner 15-inch MacBook Pros to carry users through while their own machines are out of commission.
- Workshops and setup: Specialized workshops will be held to assist small businesses with increasing the effectiveness of their Macs and other devices. Apple Geniuses will also provide setup for new machines, including data transfers and configuration of Microsoft Exchange and other services to work with companies' existing systems.
Popular Stories
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026.
"I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld.
The report, citing industry sources, is available in English on Macworld.
Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do.
The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up.
Upgraded Architecture
The next-generation...
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April.
Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far.
iOS 26.3
iPhone to Android Transfer Tool
iOS 26.3 makes it easier...
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie.
"Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...