'Amazing' Demand May Have Fueled Sales of Up to 1 Million iPad 2s - MacRumors
Skip to Content

'Amazing' Demand May Have Fueled Sales of Up to 1 Million iPad 2s

144555 ipad 2 line fifth avenue 500
Launch day at Fifth Avenue store in Manhattan (Source: BGR)

Fortune provides a nice summary of feedback from research analysts regarding the iPad 2 launch weekend in the United States, with the analysts weighing in with sales estimates ranging from 500,000 up to one million units.

Most analysts were cautious, fearing perhaps that whatever they wrote would soon be overtaken by an Apple (AAPL) press release. Most, like Piper Jaffray's Gene Munster, stuck with 500,000 units. But Baird's William Power estimated that Apple sold "roughly 1 million" the first weekend, Wedbush's Scott Sutherland "wouldn't be surprised" by that number and Global Equities Trip Chowdhry thought Apple "may have sold" three times as many iPad 2s as iPad 1s its first weekend, which amounts to the same thing.

Launch supplies of the iPad 2 were obviously concentrated at Apple's own retail stores, where the longest lines were also seen. Headcounts at Apple's flagship Fifth Avenue store in Manhattan ranged from 1,200 to as high as 3,000 customers. Meanwhile, third-party retailers such as Best Buy with smaller stocks typically saw units sell out in just a matter of minutes at their stores.

For its part, Apple has yet to announce specific iPad 2 sales figures, although a spokesperson did issue a statement to The Loop calling demand "amazing".

"Demand for the next generation iPad 2 has been amazing," Apple spokesperson Trudy Muller, told The Loop. "We are working hard to get iPad 2 into the hands of every customer who wants one as quickly as possible."

Apple should be restocking iPad 2 units at its retail stores on a nearly-daily basis, but the timing of those shipments is unknown and potential customers may find lines as other shoppers seek to bypass the 3-4 week wait now in place for new online orders.

Related Roundup: iPad
Buyer's Guide: iPad (Don't Buy)
Related Forum: iPad

Popular Stories

iOS 26

iOS 26.4 Adds Two New Features to CarPlay

Tuesday March 24, 2026 1:55 pm PDT by
iOS 26.4 was released today, and it includes a couple of new features for CarPlay: an Ambient Music widget and support for voice-based chatbot apps. To update your iPhone 11 or newer to iOS 26.4, open the Settings app and tap on General → Software Update. CarPlay will automatically offer the new features so long as the iPhone connected to your vehicle is running iOS 26.4 or later....
Apple Business hero

Apple Unveils 'Apple Business' All-in-One Platform

Tuesday March 24, 2026 8:53 am PDT by
Apple today announced Apple Business, a new all-in-one platform that unifies device management, productivity tools, and customer outreach features. The service is designed to be a consolidated replacement for several of Apple's existing business-focused offerings, including Apple Business Essentials, Apple Business Manager, and Apple Business Connect. It provides organizations with a single...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 3, AirPods Pro 2 and AirPods 4

Tuesday March 24, 2026 12:31 pm PDT by
Apple today released new firmware for the AirPods Pro 2, AirPods Pro 3, and the AirPods 4. The firmware has a version number of 8B39, up from 8B34 on the AirPods Pro 3, 8B28 on the AirPods Pro 2, and 8B21 on the AirPods 4. There is no word on what's included in the firmware, but Apple has a support document with limited notes. Most updates are limited to bug fixes and performance...