Fake Apple Store Employee: We Just Want To Do A Good Job

I just care that what I sell every day are authentic Apple products, and that our customers don’t come back to me to complain about the quality of the products.

This is what an employee at the fake Apple Store in Kunming, China told a reporter for the Wall Street Journal. Earlier this week we reported on these counterfeit Apple Store that appeared in China, that closely mimicked the layout of Apple's own retail stores.

IMG 65331
The WSJ couldn't get in touch with the owner or manager of the store, but did get in touch with a salesperson who confirmed that the store was not an authorized reseller -- but did sell genuine Apple products at the same prices as those on Apple's website.

The salesperson said it didn't "make much of a difference" if they were authorized. Instead, as the quote above illustrates, the staff in the store simply want to do a good job selling Apple products -- just like the authentic employees at an Apple Retail Store.

Apple Store Sanlitun, Beijing, China

Apple Store Sanlitun, Beijing, China

Regarding the counterfeit stores, the salesperson felt his "store should be one of the best in terms of scale and the level of professionalism," noting that the employee t-shirts and name lanyards give it a similar look and feel to the authentic Apple Stores in China, in Beijing and Shanghai.

Popular Stories

Apple Logo Zoomed

Tim Cook Teases Plans for Apple's Upcoming 50th Anniversary

Thursday February 5, 2026 12:54 pm PST by
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026. "I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
wwdc sans text feature

Apple Rumored to Announce New Product on February 19

Thursday February 5, 2026 12:22 pm PST by
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report, citing industry sources, is available in English on Macworld. Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Finder Siri Feature

Why Apple's iOS 26.4 Siri Upgrade Will Be Bigger Than Originally Promised

Friday February 6, 2026 3:06 pm PST by
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do. The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up. Upgraded Architecture The next-generation...
iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...
maxresdefault

Apple Shows Off a Key Reason to Upgrade to the iPhone 17

Saturday February 7, 2026 9:26 am PST by
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie. "Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...

Top Rated Comments

Jelite Avatar
190 months ago
Fake Apple STORES, hahaha what next china fake Jobs, oh wait...

Score: 43 Votes (Like | Disagree)
emvath Avatar
190 months ago
I wonder if they have to fake a sense of pretentious smugness required of real apple store employees...
Score: 16 Votes (Like | Disagree)
ComputersaysNo Avatar
190 months ago
Just keep a straight face when handing over wads of monopoly-money.
Score: 16 Votes (Like | Disagree)
mkrishnan Avatar
190 months ago
I wonder if they have to fake a sense of pretentious smugness required of real apple store employees...

He sounds nicer than some US Apple store employees! Maybe they should hire him.
Score: 12 Votes (Like | Disagree)
jackc Avatar
190 months ago
I find the smugness and audacity of an Apple Store employee increases with the distance from Cupertino and distance from a tech industry hub. A friend of mine was back east, I think Rochester, NY, to visit family and help get a printer for his mother who owned a Mac. My friend is no civilian and has done several designs in Silicon Valley that are on retail shelves.

They get to the local Apple store and this Apple store employee, a kid just out of high school, starts to talk down to my friend's mom on what kind of printer to get. My friend interjected knowing this guy was just trying to up-sell a higher end printer with features that are not needed. The kid, in a smug note, starts to talk down to him when questioning the selection. My friend then firmly says, "That is it! Quit with the up-sell and I doubt if you know more about the Apple product line that me." Post-high school red-shirt kid totally breaks his game face and says, "Oh yeah smart-ass, prove it!"

In that moment, my friend pulls out a photo in his iPhone of himself and Woz at a party up in the Los Gatos hills. He then tells the kid he has consulted in Cupertino and if he wanted, could get him fired with a few phone calls for being such a dick. High school kid is wigged out and gets someone else in the store to help out getting the printer.

Was told he didn't get him fired by his next review wasn't the best.

So the "non-civilian" couldn't just tell his mom what printer to get?
Score: 10 Votes (Like | Disagree)
jackc Avatar
190 months ago
How do they get the products to sell at a markup?
Score: 9 Votes (Like | Disagree)