No Apple Media Event on September 7th

Late yesterday, a report broke on Japanese site Kodwarisan claiming that Apple will be holding its annual fall media event on September 7th. Apple for the first time is expected to introduce new iPhone hardware at the event.

115755 march 2nd event ybca

But sources have now flatly denied to the well-connected Jim Dalrymple of The Loop that any such media event will take place on that date.

Reports began to surface yesterday that Apple would hold a special event on September 7 to launch the new iPhone, but that’s not happening.

According to my sources, Apple will not have an event or launch the next iPhone on September 7. It’s hard to say how that specific date was chosen by the sites that started the rumor, other than it fits into the timeline of previous Apple events.

Dalrymple is known to have solid sources at Apple, and has occasionally appeared to be an unofficial outlet for the debunking of rumor claims.

Popular Stories

Apple Logo Zoomed

Tim Cook Teases Plans for Apple's Upcoming 50th Anniversary

Thursday February 5, 2026 12:54 pm PST by
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026. "I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
wwdc sans text feature

Apple Rumored to Announce New Product on February 19

Thursday February 5, 2026 12:22 pm PST by
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report, citing industry sources, is available in English on Macworld. Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Finder Siri Feature

Why Apple's iOS 26.4 Siri Upgrade Will Be Bigger Than Originally Promised

Friday February 6, 2026 3:06 pm PST by
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do. The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up. Upgraded Architecture The next-generation...
iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...
iphone 17 pro dark blue 1

iPhone 18 Pro Max Rumored to Deliver Next-Level Battery Life

Friday February 6, 2026 5:14 am PST by
The iPhone 18 Pro Max will feature a bigger battery for continued best-in-class battery life, according to a known Weibo leaker. Citing supply chain information, the Weibo user known as "Digital Chat Station" said that the iPhone 18 Pro Max will have a battery capacity of 5,100 to 5,200 mAh. Combined with the efficiency improvements of the A20 Pro chip, made with TSMC's 2nm process, the...

Top Rated Comments

troop231 Avatar
189 months ago
Love two contradicting rumors within 24 hours.

Score: 22 Votes (Like | Disagree)
patrickdunn Avatar
189 months ago
Apple Newton

For ever rumor, there is an equal and opposite rumor.
Score: 22 Votes (Like | Disagree)
saving107 Avatar
189 months ago
I love MacRumors and I get that Rumors is in the name, but these constant contradicting stories that are being posted within hours of each other are starting to wear thin.

$0.02
Score: 9 Votes (Like | Disagree)
Apple... Avatar
189 months ago
STOP CHANGING YOUR MIND!!! :mad:

/rant :D
Score: 9 Votes (Like | Disagree)
Alvi Avatar
189 months ago
I already have a headache, I really want the new iPhone but I have to stop checking my MacRumors feed 10 times a day.
Score: 5 Votes (Like | Disagree)
Nicolas4ever Avatar
189 months ago
: (
Score: 5 Votes (Like | Disagree)